Esports: The New Playground for Marketers

Brand marketers discuss how to leverage the growing Esports fanaticism to reach a young, elusive global audience. Learn how brands are approaching the Esports world, what is working today and where these Esports/brand partnerships will go in the future.

Tuesday, January 8

3:30 – 4:30 PM

LOCATION ARIA Level 1 Joshua 9

All CES conference sessions are seated on a first-come, first-served basis.