C Space
CES Sports Zone
Eureka Park
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Last year, the duopoly’s market share wrote off ad tech. Today, the industry realizes ad tech isn’t dead; it just carried dead weight. This session debates market drivers, different players’ contributions to the value chain and how technologies like blockchain are ushering in tomorrow’s experiences.
Tuesday, January 8
10:15 – 11:15 AM
LOCATION ARIA Level 1 Joshua 9
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