Conference Track

CMO Insights

Chief marketing officers are doubling as tech experts, utilizing new platforms to engage and retain consumers and to raise their brand’s positions. CMOs of leading brands across multiple industries discuss the top platforms they plan to engage in 2019 and why.

INCLUDED WITH:

Monday, January 7

1:00 – 2:00 PM

Conference Session Live Stream

Technology's Impact on Brand Strategy

LOCATION ARIA Level 3 Primrose Ballroom 2-3

The CMO Insights half-day kicks off with CMOs of leading brands across multiple industries explore technology’s impact on their marketing and brand strategies.

2:15 – 3:15 PM

Conference Session Live Stream

Activision Blizzard Esports Leagues On Brand Partnerships

LOCATION ARIA Level 3 Primrose Ballroom 2-3

Overwatch League and Call of Duty World League continue to achieve strong results in a competitive global esports landscape. CMO of Activision Blizzard Esports Leagues, Daniel Cherry, joins Tara Piper, Head of Entertainment Marketing for The Coca-Cola Company, for a moderated fireside chat about how global brands are leveraging the rapidly growing esports space.

3:30 – 4:30 PM

Conference Session Live Stream

Future Focus: With Forbes’ Most Influential CMOs

LOCATION ARIA Level 3 Primrose Ballroom 2-3

Leaders from Forbes’ list of the World’s Most Influential CMOs join editor Jenny Rooney in conversation to explore growth priorities, game-changing technologies, engaging customers and building brands and businesses. They’ll discuss trends and the challenges keeping them up at night.

All CES conference sessions are seated on a first-come, first-served basis.
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