CES Sports Zone Live Stream

New Sponsorship Partnerships Redesigning Fan Engagement

New hardware and technology is allowing teams and leagues to generate new revenue sources and drive higher fan engagement. Showing real examples, these panelists will walk us through how groundbreaking new partnerships are changing the sports marketing landscape.

Tuesday, January 8

1:15 – 2:00 PM

LOCATION ARIA Level 3 Primrose Ballroom 2-3

All CES conference sessions are seated on a first-come, first-served basis.