Conference Track

C Space Storytellers

Influencers and newsmakers share stories and case studies about the unique relationships between brands, entertainment and technology. Brand executives highlight best practices in leveraging celebrity engagement, new technologies in client engagement, transparency and brand safety, blockchain, and creating a purpose-driven brand.

INCLUDED WITH:

Tuesday, January 8

10:15 – 10:45 AM

Conference Session Live Stream

C Space Storyteller: Facebook

LOCATION ARIA Level 2 Mariposa Ballroom

The mobile era opened the door for a new generation of online-born disruptor businesses that transfer big benefits to consumers. Join Facebook’s Nada Stirratt and Bombas’ David Heath to discuss the disruptor mindset and the underlying impact of this growth for both people and economies.

11:00 – 11:30 AM

Conference Session Live Stream

C Space Storyteller: Spotify

LOCATION ARIA Level 2 Mariposa Ballroom

Courtney Holt, Head of Spotify Studios and Jemele Hill, Emmy Award winning journalist and The Atlantic staff writer discuss how creators are leveraging podcasts to connect with audiences, explore the creative spectrum and the evolution of podcasting into an authentic storytelling device.

12:45 – 1:30 PM

Conference Session Live Stream

C Space Storyteller: S4 Capital

LOCATION ARIA Level 2 Mariposa Ballroom

Digital content, first party data and digital media planning and buying.  A discussion between Sir Martin Sorrell and his colleagues at S4Capital, MediaMonks and MightyHive on their new era/new age seamless, faster, better and cheaper solution.

1:45 – 2:30 PM

Conference Session Live Stream

C Space Storyteller: CNET's Next Big Thing- The Future of Media

LOCATION ARIA Level 2 Mariposa Ballroom

Today’s media is changing, and it’s changing fast. So, how do you keep up? Learn how innovations in mobile video, 5G, OTT and more are shaping the future of content consumption, led by CNET, the most insightful brand in media.

2:45 – 3:30 PM

Conference Session Live Stream

C Space Storyteller: Reinventing the Agency

LOCATION ARIA Level 2 Mariposa Ballroom

Technology’s impact on the advertising industry has changed what clients expect from their agencies. Top ad agency executives discuss measures they’re taking to stay ahead of the trends and how the agency of tomorrow may look differently.

Wednesday, January 9

9:30 – 10:15 AM

Conference Session Live Stream

C Space Storyteller: Knotch, IBM and Unilever

LOCATION ARIA Level 2 Mariposa Ballroom

The Modern Marketer’s biggest dilemma; Trust. Michelle Peluso, SVP & CMO of IBM and Keith Weed, CMO of Unilever discuss with Anda Gansca, CEO & Founder of Knotch, how new technologies are providing solutions to age old problems.

10:30 – 11:00 AM

Conference Session Live Stream

C Space Storyteller: BYOB: Be Your Own Boss

LOCATION ARIA Level 2 Mariposa Ballroom

What happens when the some of the fastest growing, female-owned tech companies in the U.S. combine forces for good? Alice, Brit + Co, and Bumble are creating an epic movement to inspire and equip millions of women to be their own boss (BYOB).

11:15 – 11:45 AM

Conference Session Live Stream

C Space Storyteller: P&G

LOCATION ARIA Level 2 Mariposa Ballroom

Urbanization. Aging Population. Resource Scarcity. Digital Technology. Change is happening faster than ever before and how brands engage with consumers is being disrupted. Join P&G’s Chief Brand Officer, Marc Pritchard and Kathy Fish, P&G’s Chief R&D and Innovation Officer to learn how P&G is leading disruption and reinventing the consumer experience.

12:00 – 12:30 PM

Conference Session Live Stream

C Space Storyteller: Elle

LOCATION ARIA Level 2 Mariposa Ballroom

This discussion explores technology’s impact on storytelling from the female perspective. Discover how the largest international fashion magazine (ELLE), a household name tech company (HP), a disruptive social media platform (Instagram) and an influencer utilize technology to enrich storytelling across categories.

2:00 – 2:30 PM

Conference Session Live Stream

C Space Storyteller: WWE

LOCATION ARIA Level 2 Mariposa Ballroom

Every brand has a story, and it’s critical to connect your consumers with whatever that story may be. Hear from WWE Co-President Michelle Wilson about WWE’s ongoing growth, fan engagement, community initiatives and sponsor integrations that have made WWE an enduring global powerhouse.

2:45 – 3:30 PM

Conference Session Live Stream

C Space Storyteller: Authenticity + Tech, Winning Latinx Engagement

LOCATION ARIA Level 2 Mariposa Ballroom

Technology has fundamentally changed consumer experiences, but disproportionately so for the Latinx community. This population thrives on digital advancements—creating behavioral differences in communication, ecommerce behaviors & engagement with content. We’ll dive into what drives Latinxs to engage and share a best-in-class digital campaign success, featuring Univision and Walmart.

Thursday, January 10

9:30 – 10:00 AM

Conference Session Live Stream

C Space Storyteller: Hulu

LOCATION ARIA Level 2 Mariposa Ballroom

The direct-to-consumer economy has sparked more choice than ever before. So, how do you make your brand and message stand out and drive growth? Join Hulu’s CMO, Kelly Campbell to discuss how brands can break through in this crowded marketplace.

10:15 – 11:00 AM

Conference Session Live Stream

C Space Storytellers: Samsung Ads and Finecast

LOCATION ARIA Level 2 Mariposa Ballroom

Data is transforming the TV landscape, forging new opportunities for Addressable and Advanced TV. However, measurement is still fragmented. Campaigns are still siloed, and, tech giants continue challenging norms. Top TV marketers break down the present and future of TV.

All CES conference sessions are seated on a first-come, first-served basis.
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