Sports and Entertainment

From the Couch to the Field: The Immersive Future of Sports Media

It's no longer just about the size of the screen, but instead, about how technology is enabling sports fans to become actual participants in the sports they love to watch. From co-watching to placing bets, and mixed reality to shopping the court, new platforms are transforming how fans interact and companies drive revenue.

Thursday, January 5

10:00 – 10:40 AM

LOCATION ARIA East Level 1 Joshua 9

All CES conference sessions are seated on a first-come, first-served basis.