The attention economy has been transformed by the events and experiences of recent years. It’s no longer enough to capture a consumer’s attention; you have to capture their imagination, which requires equal measures of creativity, personalization and humanity. An engaged community can propel any brand, creator, or idea, and in this session, you will learn how the masters are winning the hearts and minds of their most devoted followers and fans. From in-flight experiences to on-demand entertainment and a world of content in between, this keynote conversation and panel will explore how brands are combining technology with ingenuity to captivate and delight customers.
Featuring Ed Bastian, CEO, Delta Air Lines in conversation with Michael Kassan, CEO, MediaLink. Followed by a panel with Laura Jones, Chief Marketing Officer, Instacart; Travis Montaque, CEO, Group Black; Jeremi Gorman, President, Global Advertising, Netflix; and Francine Li, Head of Global Marketing, Riot Games.