C Space Storytellers

Thursday, January 5

9:00 – 9:40 AM

C Space Storyteller

IBM: Championing Fairness, Catalyzing Growth

LOCATION ARIA East Level 2 Mariposa Ballroom 4

Marketers need partners that support the values and ambitions of their brands while driving enduring growth for their businesses. The industry needs leaders who are committed to championing fairness in advertising and media buying to deliver a better future for all. This requires deep commitment, measurable action, and the vision to deliver meaningful progress. In this session, industry trailblazers lending a diverse set of perspectives will share how they are contributing to a more equitable media and marketing industry while also growing their businesses, and the role advanced technology and strategic partnerships play in enabling both.

10:00 – 10:40 AM

C Space Storyteller Live Stream

Amazon Ads: How Media Sustainability is Shaping the Future of Advertising

LOCATION ARIA East Level 2 Mariposa Ballroom 4

Bold change requires bold vision. Join us for a conversation between Amazon Ads and GroupM to delve into the why, how, and what’s next with media sustainability for advertisers of all sizes.

1:00 – 1:40 PM

C Space Storyteller

DoubleVerify: Attention Matters: Harnessing the Power of Attention Metrics to Maximize Advertising Outcomes

LOCATION ARIA East Level 2 Mariposa Ballroom 4

Attention is the heart of advertising. Today, the media industry is at a place where we are able to measure the impact of attention itself. This session will discuss this paradigm shift in media measurement and dive into how brands are harnessing the power of attention to maximize advertising outcomes.

2:00 – 2:40 PM

C Space Storyteller Live Stream

OMD: A New Era for Marketing Analytics – The Democratization of Clean Room Technology

LOCATION ARIA East Level 2 Mariposa Ballroom 4

This panel, moderated by OMD, debunks the complex perception of clean room technologies, and emphasizes how clean rooms help futureproof marketing analytics. Senior executives from The Clorox Company and Wells Fargo will sit down with data clean room partner InfoSum, to discuss the successes of adopting clean rooms into their business’s technology stack, and the steps taken to implement.

3:00 – 3:40 PM

C Space Storyteller Live Stream

Samsung: From Console To Cloud - Engaging Gamers in the Age of Streaming

LOCATION ARIA East Level 2 Mariposa Ballroom 4

As the leading form of entertainment globally by revenue, gaming continues to evolve with innovative new products and marketing strategies from leading media and entertainment companies. Join industry heavyweights as they take the stage at C Space to discuss the future of gaming, and the newest opportunities for brands and game developers to reach gamers in the age of streaming.

Friday, January 6

9:00 – 9:40 AM

C Space Storyteller Live Stream

SXM Media: The Evolution of the Podcast Industry

LOCATION ARIA East Level 2 Mariposa Ballroom 4

Podcasts have completely disrupted the media space. Starting as a hobbyist pastime, podcasts went from “two guys with a microphone” to a multibillion dollar industry in just years. This session is a 360 view into the industry—diving deep into the perspectives of brands, tech goliaths, creators, and even NFTs—to explore how new technologies have transformed podcasting into the hottest medium today, and how it's revolutionizing how brands connect with consumers.

10:00 – 10:40 AM

C Space Storyteller

Mastercard: Purpose, Passion & the Future of Marketing

LOCATION ARIA East Level 2 Mariposa Ballroom 4

Is purpose the buzzword du jour? Or the key to unlocking deeper, more meaningful consumer engagement? You decide. This session will tackle the importance (and controversy) of purpose and how emerging technologies are helping marketers reimagine what’s possible. Mastercard Chief Marketing and Communications Officer Raja Rajamannar will be joined by World Cup Champion, NWSL Star & Black Women’s Player Collective Organizer Crystal Dunn, and Chief Operating Officer of Polygon Studios Mike Blank to dig into this important topic.

11:00 – 11:40 AM

C Space Storyteller

Comcast: Free Ad-Supported Streaming TV is Moving FAST. How Can Advertisers Keep Up?

LOCATION ARIA East Level 2 Mariposa Ballroom 4

FAST is one of the newest, fastest-growing and most talked about forms of TV— penetration has more than doubled in the past year. Industry thought leaders share insights on how brands can navigate FAST’s future, from maximizing its value to determining its place alongside traditional TV and streaming advertising options.

1:00 – 1:40 PM

C Space Storyteller

Meta: The Next Era of Connection

LOCATION ARIA East Level 2 Mariposa Ballroom 4

This panel conversation will shine a light on the early movers that are shaping the metaverse ecosystem. From Accenture’s experience in leveraging VR to improve its own employee onboarding & learning experiences, to other globally recognized brands that are building immersive experiences that help them reach their audiences and connect with them in new ways, learn more about how companies on the cutting edge are supporting the way to the metaverse.

1:50 – 2:15 PM

Conference Session

Tech For Good: Driving Economic Inclusion and Climate Equity

LOCATION ARIA East Level 2 Mariposa Ballroom 4

In this fireside chat, Byron Allen, Chairman and CEO of the Allen Media Group, will discuss his commitment to create purpose-driven brands. As owner of the Weather Channel, he’ll share case how new emerging, immersive technologies have helped create a better experience for audiences, particularly for communities who often feel the greater impact from climate change.

3:00 – 3:40 PM

C Space Storyteller Live Stream

Warner Music Group Storyteller: Storytelling & The Future

LOCATION ARIA East Level 2 Mariposa Ballroom 4

In this session, Ben Blank, acclaimed filmmaker and President of WMX Media & Creative Content, will sit down with Evan Shapiro, award-winning film producer and Media Universe Cartographer, Benjamin James, Chief Innovation Officer at GALE, Janet Balis, EY Americas Marketing Practice Leader, and Ryan Ford, President & Chief Creative Officer at Cashmere Agency to discuss the evolution of storytelling and the importance of understanding your audience. From new channels of distribution to innovative content formats, they’ll each discuss the ways they are thinking about storytelling in 2023 and beyond.

All CES conference sessions are seated on a first-come, first-served basis.
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