Variety: Entertainment Summit

Advertising’s New Normal: Unifying Streaming and Identity in 2023

2023 represents the first full year that every television network has an ad-supported streaming arm. As more consumers now watch TV through streaming than cable boxes, TV networks and advertisers are reimagining their business models that see a balance of both worlds. Hear from Jeff Green, Founder, CEO, and Chairman, The Trade Desk; Kari Marshall, VP Media, T-Mobile; and John Halley, President, Advertising, Paramount talk about the future of streaming and the importance of identity in digital media to create a relevant advertising experience across the open internet for consumers.

Friday, January 6

11:30 – 12:00 PM

LOCATION ARIA East Level 1 Joshua 9

All CES conference sessions are seated on a first-come, first-served basis.