2023 represents the first full year that every television network has an ad-supported streaming arm. As more consumers now watch TV through streaming than cable boxes, TV networks and advertisers are reimagining their business models that see a balance of both worlds. Hear from Jeff Green, Founder, CEO, and Chairman, The Trade Desk; Kari Marshall, VP Media, T-Mobile; and John Halley, President, Advertising, Paramount talk about the future of streaming and the importance of identity in digital media to create a relevant advertising experience across the open internet for consumers.