Variety: Entertainment Summit

Entertainment Marketing Heroes – Uniting the Generations

A look at the herculean work done by entertainment marketers and their partners to effectively speak to Gen Z, millennials, Gen X and older generations. What is key in making a strong impact across widely different media consumption patterns and overall sensibilities? Panelists are Sarah Tobin, Head of Integrated Marketing, Samsung; Lori O’Connor, Vice President, General Manager, Entertainment, Simulmedia; Dwight James, SVP Customer Engagement and Loyalty, Delta; Domenic DiMeglio, EVP and CMO, Paramount Streaming; Josh Feldman, Global Chief Marketing Officer, NBCUniversal Advertising & Partnerships

Friday, January 6

1:40 – 2:20 PM

LOCATION ARIA East Level 1 Joshua 9

All CES conference sessions are seated on a first-come, first-served basis.