Partner Track

Digital Hollywood

From prime time TV to the streaming wars, it’s all playing on your smartphone; from podcasting at home and on the road to AR/VR/XR at theme parks, PCs and headsets; from media partnerships to influencer marketing, the industry leaders are all heading to the Digital Hollywood conference at CES! Get a front row seat for the event that’ll have everyone talking.

Tuesday, January 4

9:00 – 9:40 AM

Conference Session

Leadership: The Augmented/Mixed Reality Experience

LOCATION ARIA East Plaza Level Orovada 5

Enter the world of the augmented and mixed reality experience. Mark Zuckerberg’s “Metaverse,” device by device, app by app is becoming reality.

10:00 – 10:40 AM

Conference Session

Social Media Power: The All-Demographic Consumer Choice

LOCATION ARIA East Plaza Level Orovada 5

All media is “social media.” From video to user communications, the social platforms are gateways. And with every upgrade, the experience intensifies.

10:00 – 10:40 AM

Conference Session

AR/XR - Retail - Commerce - Consumer Experience

LOCATION ARIA East Level 1 Joshua 10

It’s about the consumer XR/AR retail and advertising industry enhanced by 5G. Super innovation in consumer XR has arrived! Some call it magic!

11:00 – 11:40 AM

Conference Session

Future of TV & Streaming: Programming & Multi-Platform Strategy

LOCATION ARIA East Plaza Level Orovada 5

Billions of viewers in a 24/7 video world. Technology has teamed up with creativity, media, and advertising in a new industry. Hurray for Hollywood!

11:00 – 11:40 AM

Conference Session

The Immersive Media Leadership Think Tank: XR/AR/VR

LOCATION ARIA East Level 1 Joshua 10

The immersive experience is here! On mobile, computers, TV/film/games – it’s everywhere! It’s work, it’s fun, it’s social media and advertising.

12:00 – 12:40 PM

Conference Session

Future of Brand Partnerships and Influencer Marketing

LOCATION ARIA East Level 1 Joshua 10

In a World of Social and 24/7 Media, Star Power has been Usurped by Influencer Marketing. Brands are implementing All-Media Consumer Strategies.

1:00 – 1:40 PM

Conference Session

Internet TV, FAST and OTT: Programming Everywhere

LOCATION ARIA East Level 1 Joshua 10

With the proliferation of TV, the Streaming Wars are on! Investing billions in programming, a new Golden Age for TV and 24/7 viewing has arrived.

2:00 – 2:40 PM

Conference Session

The Disruption: Media, Platforms and Advertising

LOCATION ARIA East Level 1 Joshua 10

Media and the information they deliver are increasingly contextual. It’s about personalized 24/7 news, programming and commerce on all devices.

3:00 – 3:40 PM

Conference Session

Monetizing the TV/Streaming Programming Platforms: Industry Strategies

LOCATION ARIA East Level 1 Joshua 10

Somewhere between tech innovation and specialized monetization resides the future of the media industry. Consumer life is a moving target of innovation.

All CES conference sessions are seated on a first-come, first-served basis.
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