Conference Track

C Space Storytellers

Influencers and newsmakers share stories and case studies about the unique relationships between brands, entertainment and technology. Brand executives highlight best practices in leveraging new media platforms, agency evolution, diversity and inclusion, and creating a purpose-driven brand.

Tuesday, January 7

9:30 – 10:15 AM

Conference Session Live Stream

C Space Storyteller: Technology Driving Brand Transformation

LOCATION ARIA Level 2 Mariposa Ballroom

Meet the exciting CMOs integrating the latest tech innovations into work that is transforming their brands.

10:30 – 11:00 AM

Conference Session Live Stream

C Space Storyteller: S4 Capital

LOCATION ARIA Level 2 Mariposa Ballroom

Faced with hyperadoption of new user behaviors, agility and rapid experimentation are critical for future-focused brands. Moderated by Marta Martinez (Google), hear from Sir Martin Sorrell (S4Capital), Louise Martens (MediaMonks), Wesley ter Haar (MediaMonks), and Pete Kim (MightyHive) how brands are adapting at the dawn of a new decade.

1:00 – 1:30 PM

Conference Session Live Stream

C Space Storyteller: AARP

LOCATION ARIA Level 2 Mariposa Ballroom

Global aging is the greatest business opportunity of our lifetime. Yet people 50+ are under-represented in the development and marketing of new tech, leaving billions in potential revenue untouched. Rethink the 50+ market and enjoy major growth opportunities through 2050.

1:45 – 2:15 PM

Conference Session Live Stream

C Space Storyteller: WarnerMedia

LOCATION ARIA Level 2 Mariposa Ballroom

Jeremy Legg, CTO, WarnerMedia and Andy Forssell, EVP & GM, WarnerMedia Direct-to-Consumer will share their experiences with building a streaming video platform in the ever-evolving media landscape.

2:30 – 3:15 PM

Conference Session Live Stream

C Space Storyteller: Elle

LOCATION ARIA Level 2 Mariposa Ballroom

This dynamic panel examines how women in technology are using storytelling to drive business and social influence at some of the largest brands of our time. Discover how ELLE Magazine, Spotify, Instagram and Dell are using technology to shape culture, engage with today’s consumer and inspire the next generation of women in tech.

Wednesday, January 8

9:30 – 10:15 AM

Conference Session Live Stream

C Space Storyteller: Creativity vs. Data

LOCATION ARIA Level 2 Mariposa Ballroom

To achieve brand goals, companies are challenged to integrate both creativity and analytics in their strategies for success. Learn best practices from top marketing and brand executives as they address the alliance of creativity and data, and how to strike a balance between the two.

10:30 – 11:00 AM

Conference Session Live Stream

C Space Storyteller: P&G

LOCATION ARIA Level 2 Mariposa Ballroom

Leading Constructive Disruption: The next decade will bring exponential changes in innovation and great leaps forward in creativity. P&G’s Chief Brand Officer, Marc Pritchard, shares P&G’s roadmap to leading constructive disruption through innovation and brand building to reinvent the consumer experience and drive growth.

11:15 – 11:45 AM

Conference Session Live Stream

C Space Storyteller: Pinterest and HP

LOCATION ARIA Level 2 Mariposa Ballroom

Despite endless opportunities to connect with others online, Millennials report feeling more lonely, isolated, and anxious than ever. These leaders will discuss how technology can—and must—help nurture a truly healthy and inspired life, both on and offline.

1:00 – 1:30 PM

Conference Session

C Space Storyteller: Amazon Music

LOCATION ARIA Level 2 Mariposa Ballroom

A New Era of Music: HD Streaming – Amazon Music’s North American head of label relations, Andre Stapleton, will be joined by 15-time Grammy Award-winning musician Alicia Keys and Grammy Award-winning mastering and mixing engineer Emily Lazar to discuss the importance of delivering music the ways artists recorded it via lossless audio on the newly launched Amazon Music HD. The panel will be moderated by brand partnerships specialist, content strategist, journalist, and founder of 1803 LLC, Andrew Hampp.

1:45 – 2:15 PM

Conference Session Live Stream

C Space Storyteller: WPP

LOCATION ARIA Level 2 Mariposa Ballroom

WPP CEO Mark Read discusses business transformation and emerging trends in marketing in a fireside chat with industry leaders.

2:30 – 3:15 PM

Conference Session Live Stream

C Space Storyteller: Technology Driving Agency Evolution

LOCATION ARIA Level 2 Mariposa Ballroom

Technology's effect on media and communications has changed the agency landscape. To set the next trend, storytelling pros will discuss new ways to connect brands to their audiences through technology.

Thursday, January 9

9:30 – 10:15 AM

Conference Session Live Stream

C Space Storyteller: Edelman

LOCATION ARIA Level 2 Mariposa Ballroom

In Brands We Trust: Do consumers today trust brands to do what is right with their products, their customers and their societal impact? Join a discussion with leading marketers about how brands can earn trust with an increasingly skeptical consumer base.

10:30 – 11:00 AM

Conference Session Live Stream

C Space Storyteller: Condé Nast - GQ Sports

LOCATION ARIA Level 2 Mariposa Ballroom

GQ Sports: The Evolution of Sports Media: Oren Katzeff, President of CNE will discuss how the creation of GQ Sports will change the way people consume sports media, explore the effect of athletes on today’s culture and media, and how their influence in society goes far beyond sports.

1:00 – 1:30 PM

Conference Session Live Stream

C Space Storyteller: SiriusXM | Pandora

LOCATION ARIA Level 2 Mariposa Ballroom

Join a fireside chat with Denise Karkos, CMO, Pandora and SiriusXM and Marty Swant, Forbes. In her first interview since becoming the CMO of Pandora and SiriusXM, Denise and Marty will discuss the new frontiers of marketing, advertising and brand-building in an era of dramatic shifts to all things digital and tech, data and AI.

1:45 – 2:15 PM

Conference Session Live Stream

C Space Storyteller: David Shing

LOCATION ARIA Level 2 Mariposa Ballroom

Innovation is out, invention is in. We are in a world where over 2 billion smartphones occupy our visual attention. How are we going to adapt and reinvent in a world of transparent interfaces? Welcome to hearable, feelable and wearable technology—powered by data, intelligence, sensors and more. Get enlightened by a meaningful and insightful look at what’s next on the digital journey roadmap.

2:30 – 3:15 PM

Conference Session Live Stream

C Space Storyteller: Politics and the Media

LOCATION ARIA Level 2 Mariposa Ballroom

Should brands take a stance in the political debate? What effect does the increased use of technology play in building a brand position, message communication and audience engagement in the political debate? Hear a discussion on the intersection of marketing, tech and politics.

All CES conference sessions are seated on a first-come, first-served basis.
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