Conference Track

Gaming and Esports

Explore the landscape of sports innovation and the emerging trends in esports, live media, virtual advertising, smart venues, player analytics and quantified revenue. The industry is more than a game.

Wednesday, January 8

9:30 – 10:15 AM

Conference Session Live Stream

Esports and Technology: An Innovation Game-Changer

LOCATION ARIA Level 3 Ironwood Ballroom

In the world of innovation, is technology positioned at the driving or receiving end of the $1 billion global esports industry? Hear the latest CTA research and industry experts discuss how esports enables advancements in gaming hardware, content and infrastructure, and explore its effect on the emergent technologies of 5G, artificial intelligence, and augmented and virtual reality.

10:30 – 11:15 AM

Conference Session Live Stream

Sports and Esports: The Future of Fan Engagement

LOCATION ARIA Level 3 Ironwood Ballroom

As the world of sports rapidly evolves, how do marketers keep up with the ever-changing behavior and habits of its fan base? Explore the rise of esports and its effect on younger audiences’ consumption of traditional sports.

1:00 – 1:45 PM

Conference Session Live Stream

How Are Brands Engaging with Esports and Gaming?

LOCATION ARIA Level 3 Ironwood Ballroom

Brands are benefiting from backing esports. In fact, research shows that 39% of brand exposure in esports broadcasts came from companies not related to gaming. Esports also offers direct access to a prime consumer group: 18- to 35-year-olds who may have already cut the cord to traditional TV. Hear how brands are successfully engaging customers through esports and gaming

3:00 – 3:45 PM

Conference Session Live Stream

What’s Next with Data in Esports

LOCATION ARIA Level 3 Ironwood Ballroom

As the global esports industry continues to grow exponentially, the data behind this phenomenon is every bit as critical and dynamic as the most competitive players, teams and leagues. Industry experts will discuss the esports industry’s most important data trends and tools, and how data will play an even more important role in the future of this explosive industry.

All CES conference sessions are seated on a first-come, first-served basis.
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