The Future of Data-Driven Marketing

GDPR regulation in Europe and CCPA legislation in the U.S. is resulting in a fundamental shift in how marketers and media companies leverage data and technology. Amid risks of consumer backlash, how companies source and use data is turning the ecosystem on its head. Dive into how marketers can adopt practices that protect consumers while ensuring precision marketing continues to be a growth driver. This session will feature a fireside chat followed by a panel and a Trends in 10 segment.

Tuesday, January 7

9:00 – 10:00 AM

LOCATION ARIA Level 3 Juniper 4

All CES conference sessions are seated on a first-come, first-served basis.