Conference Track

Marketing Reinvented

CES provides a first-hand view into the interfaces that inspire consumer behavior. Through this lens, strategic advisory firm MediaLink curates conversations dedicated to the transformation required to create relevance in marketing, today and going forward. From the future of data privacy regulation to tech-driven immersive experiences, hear from the leading brands, agencies and technology companies paving the way.

Tuesday, January 7

9:00 – 10:00 AM

Conference Session

The Future of Data-Driven Marketing

LOCATION ARIA Level 3 Juniper 4

GDPR regulation in Europe and CCPA legislation in the U.S. is resulting in a fundamental shift in how marketers and media companies leverage data and technology. Amid risks of consumer backlash, how companies source and use data is turning the ecosystem on its head. Dive into how marketers can adopt practices that protect consumers while ensuring precision marketing continues to be a growth driver.

10:15 – 11:15 AM

Conference Session

Elevating Storytelling in a Tech-Driven World

LOCATION ARIA Level 3 Juniper 4

Although consumption habits are certainly changing, one thing is clear: consumers crave a good story. We’ll discuss how massive investments in new technology and distribution channels will drive captivating content, accessible at any time and place.

11:30 – 12:30 PM

Conference Session

The Rise (And Rise) of Immersive Technologies

LOCATION ARIA Level 3 Juniper 4

In a mobile-first, Amazon-dominated, voice-enabled world, brands must survive and thrive in an era of endless digital disruption, where highly personalized communication and seamless customer journeys are table stakes. Hear how marketers can anticipate customers’ needs both on and offline and provide consumers with a frictionless retail experience using emerging technology like voice, 5G, chatbots and mixed reality.

All CES conference sessions are seated on a first-come, first-served basis.