- Hi, Lisa. Thank you so much for joining us today.

- Thanks for having me.

- This is amazing. So, tell us about what P&G is showcasing this year at CES.

- Well, this year has been really odd as you know, so we've had to reinvent the entire P&G lifeline experience, to P&G Life Lab every day. And we are all virtual. We'll all be there with our avatars, and we're really excited about everything that we're showcasing. We have the Oral-B iO experience, which is very near and dear to my heart. We have completely reinvented our power toothbrush, and it is our best ever. It has the best cleaning and clinical outcomes we've ever delivered, it's powered by artificial intelligence and motion sensors. So, the brush learns how you brush and coaches you to get better, so you can have your best dental outcomes ever. We also have a sustainability experience, where we're showcasing things like 50L Home, which is a coalition that we've formed to help look at how we can manage water consumption in an urban environment. We have EC30, which is our spun fiber platform where we're reinventing home care and beauty care products so that we can provide more sustainable solutions to the planet. We've got a home care experience where you can see Microban 24 and other products that help people have happier, healthier homes every single day. We also have a couple of really interesting opportunities for people to connect with P&G. We have the Connect with P&G Bar, where innovators or other partners can come and talk to our innovators and look at how we might collaborate because we are open for business for innovation. And we have a Join P&G Bar, where people can meet with our talent supply organization and look at opportunities to join P&G and have a great career.

- So that's amazing. Now, we say it over and over, today every company is or needs to be a tech company. So, in what ways is P&G a tech company and how does that mandate play out across divisions?

- Well, one of the mandates that we have at P&G is that we want to constantly, constructively disrupt ourselves. So, we've had to become more digital. I mean, the world has been disrupted this past year as we know and it basically helped accelerate a lot of things that we were trying to do. So, we had been using artificial intelligence and algorithms to help pair people with the right product for them. So, Olay Skin Advisor is a great example of that, where you could take selfies on your mobile phone and get paired with the right Olay product regimen to give you your best look. We've got digital sensors and our Clearblue pregnancy test. As I mentioned earlier, the Oral-B iO is powered by artificial intelligence and it's got great features like an interactive OLED screen, a dual-pressure sensor ring, so you know if you're too hard or too soft. And we're using our digital tools and algorithms to really get to know consumers better and more deeply so that we can jumpstart and accelerate our innovation process. It's one Of the things that we've been really pushing for over the last few years, how can we make our work more digital so that we can innovate faster and bring more delightful experiences to consumers globally.

- Can I tell her quick?

- Yes.

- Okay, so, first of all, I got the Oral-B iO toothbrush last year at CES and I did a little Instagram post for you guys and it was the most--

- It's amazing, isn't it?

- It was unbelievable. I have been brushing my teeth wrong for all my entire life.

- You know, it's funny because people ask me, why... How can you keep working on oral care and with the average consumer not brushing for more than 45 seconds maybe one and a half times a day when we're supposed to be brushing for two minutes, twice a day. Just the basic education that we provide consumers with this brush is astonishing and you get to so much better outcomes.

- It's so impressive. And the best part too because I also play video games a lot, you get awards and achievements for the more that you brush.

- The stars. You want the stars, don't you?

- You do. The first--

- You want that brush to smile at you.

- The first time that it like had a little smiley face because I was in a house like in a rush to go somewhere, I was like, "Oh my gosh, my tooth brush is upset with me," like I was just thinking about it all day. But yeah, it's such a fun innovation and those types of things, I think also for kids like learning to brush their teeth, it's really impressive because it does sort of gamify something that normally you would think this is... It's not fun.

- Well, we're hoping that with the... We introduced last year the WiFi-connected power charger too for the brushes and that's a way that we think we're going to be able to really hook kids into because the parents can then find out, you know, from the brush what their kids are doing.

- That's a really great idea.

- So, it's really fun.

- Great idea.

- Really fun.

- For sure. So, tell us about P&G's research and development pipeline. How does an idea go from a spark to action to a tangible product on retail shelves?

- Yeah, it's... Actually, you know, I've been here almost 35 years and it is one of the most fun things ever. We really start with a deep understanding of the consumer. So, we look at what is the consumer trying to do? What job is she trying to accomplish? And then we look at how do we match technologies that could meet that job. Really we're trying to match what she needs with what's possible technically and we map that out. And if it's not achievable right now, we certainly create a path to get there. And we are basically trying to leverage the strength of our 180-year-old company with the entrepreneurship of a startup. So, we're doing a lot of new things like Lean and Scrum and digital tools and modeling and open innovation with university partners, with other partners, with joint ventures and startups. So, basically we're trying to, you know, take the best of both worlds, our 180-year-old history as well the entrepreneurship that you'd see in a JV or a startup somewhere. And we do a lot of lean innovation, iterative cycles to test with consumers, we try to find the consumers that has the most need or is the most discerning around the benefit that we're trying to offer. So, in oral care, for example, if I wanted to test a gum health solution, I would test among the people that have those problems most significantly and see if I can really win among them. And if I can, I tend to provide solutions that meet the needs of most of the world's consumers. And it's just a really fun process.

- [Justine] It's really great to see such a huge company doing this innovation on such a large scale level. So, thank you so much for chatting with us and congrats on all your success.

- Thank you.

- Thank you.

- We were excited to be there. Come join us in the P&G LifeLab every day.

- I will be there.

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