Augmented and Virtual Reality

CES is the only place to see the latest and greatest virtual and augmented reality. See how brand marketers, content producers, sports technologists and health care professionals are using AR/VR to create immersive experiences.

January 7

AR/VR/MR as a Branding Strategy

Location

LVCC, North Hall, N258

January 7

The Immersive Media Leadership Think Tank: AR/VR/MR

Location

LVCC, North Hall, N258

January 8

Beyond Gaming: XR Gets Down to Business

Location

LVCC, North Hall, N256

ALT LLC

LOCATION

LVCC, South Hall 1, 21840

Cybershoes

LOCATION

LVCC, South Hall 1, 21631

Dreamworld USA Inc.

LOCATION

LVCC, South Hall 1, 21436

Fibrum LLC

LOCATION

LVCC, South Hall 1, 22039

HumanEyes Technologies Ltd.

LOCATION

LVCC, South Hall 1, 21411

Key Locations

AR/VR & Gaming

Discover where digital information and the real world collide and experience the future of immersive entertainment. Experience the latest in gaming and immersive virtual reality. See the latest in head-mounted displays; haptics; eye, head and motion tracking; 360 video; directional sound; and software.

Detailsarrow-black
LOCATION

LVCC, South Hall 1

Distance From:
  • ARIA
    2.8 mi.
  • Sands Expo
    1.4 mi.
  • Mandalay Bay
    6.1 mi.

Featured Event

January 7, 11:30 AM - 12:30 PM

VR/AR/MR Everywhere: Hospitality, Arcades and Theme Parks

Conference Track

Digital Hollywood

Location

LVCC, North Hall, N258

STAY IN THE KNOW

Sign up for CES updates

 
* Yes, I would like to receive emails from the Consumer Technology Association (CTA)™
 

The latest on Virtual Reality & Augmented Reality

VR Gains Momentum, with an Eye Toward 5G and 8K

While the entertainment industry has been using virtual reality (VR) as inspiration for plotlines, consumers are bringing VR into their homes and getting a taste of what is possible with immersive entertainment. The excitement surrounding VR is building as new headsets, software and applications hit the market.

Read morearrow-black

Speaker Spotlight

Ted Schilowitz

Ted Schilowitz, Futurist, Paramount Pictures: Ted spends his time in a unique role in the motion picture entertainment industry. As the Futurist at Paramount pictures, Ted works with studio leadership and the technology teams at Paramount / Viacom, exploring forms of new and emerging technologies, with an emphasis on Virtual Reality and Augmented Reality. 


See this speaker at:

The Immersive Media Leadership Think Tank: AR/VR/MR

2:15-3:15 PM January 7

LVCC, North Hall, N258

WEB-IIS70