Augmented and Virtual Reality

CES is the only place to see the latest and greatest virtual and augmented reality. See how brand marketers, content producers, sports technologists and health care professionals are using AR/VR to create immersive experiences.

Featured Session

Beyond Gaming: XR Gets Down to Business

XR, which encompasses augmented, mixed and/or virtual realities, will bring data into three dimensions and unlock the next computing platform, creating tremendous opportunities for businesses and consumers. Gain insight from CTA's research on the most compelling B2B use cases for AR, VR and more.


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CES Success Story


Startup Black Box VR came out of CES with months of development work, a concrete business roadmap and industry buzz.

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The latest on Virtual Reality & Augmented Reality

Gary's Book Club: Charlie Fink's Metaverse - An AR Enabled Guide to AR & VR

Charlie Fink's "Metaverse" is a guide to emerging VR and AR that is engaging to professionals, accessible to non-technical readers, and relentlessly entertaining to everyone.

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