CES Press Release

Digital Media Personalities Justine Ezarik (aka iJustine) and Joey Graceffa Named Entertainment Matters Ambassadors for CES 2016

Arlington, VA – 10/27/2015 – 
YouTube vloggers turned entrepreneurial powerhouses, Justine Ezarik, a.k.a. iJustine, and Joey Graceffa, will serve as the Entertainment Matters Ambassadors for CES® 2016. Presented by Variety, Entertainment Matters is the CES program developed to help the Hollywood community navigate the most influential technology show in the world through exhibits, keynotes and panels. Owned and produced by the Consumer Electronics Association (CEA)®, CES, the world’s gathering place for all who thrive on the business of consumer technologies, will run January 6-9, 2016, in Las Vegas, Nevada.
“As two of the top digital influencers on YouTube, iJustine and Joey are the perfect ambassadors for the CES 2016 Entertainment Matters program,” said Karen Chupka, senior vice president, CES and corporate business strategy, CEA. “Both are thriving examples that can attest to the plethora of opportunities available when the technology and content communities collide. And that is why the CES Entertainment Matters program is vital.”
“I am honored to serve as a CES 2016 Entertainment Matters Ambassador with Joey,” said Ezarik. “I have attended CES many times before so I am really excited to experience the show from a new angle.”
“I have always wanted to attend CES so serving as a CES 2016 Entertainment Matters Ambassador is a huge honor,” said Graceffa. “This is a very exciting opportunity and January cannot come soon enough!”
Justine Ezarik, a.k.a. iJustine, is a one of the top female personalities on YouTube, amassing more than 3.6 million subscribers across her three channels, more than 1.8 million Twitter followers and has garnered more than 600 million views on her videos. In 2014 Ezarik was on Time’s Most 100 list and in 2012 she was ranked #6 most influential personality by The Daily Beast’s Digital Power Index, amongst rankings of Lady Gaga and YouTube co-founder Chad Hurley. Earlier this year, she released her first book, “iJustine: An Analog Memoir,” a New York Times bestseller.
Joey Graceffa is one of the fastest growing personalities with one of the most engaged audiences on YouTube amassing more than 6.5 million subscribers across his two channels, more than 2.5 million Twitter followers and has garnered more than 770 million views on his videos. A popular brand ambassador, Graceffa has worked with top brands such as Top Shop, eBay, Axe, Braun, Lego, Intel and H&R Block. Joey recently released his tell all book, “In Real Life,” which instantly became a New York Times and USA Today bestseller. He’s also currently developing the second season of his hit webseries “Storytellers” in partnership with Legendary and StyleHaul.
Entertainment Matters at CES attracted more than 25,000 senior-level executives and influencers from the content and entertainment industry to the 2015 CES. Attendees have included executives from 20th Century FOX, Disney/ ABC, ESPN, Lionsgate, Miramax, Paramount, Universal Studios, Viacom and YouTube.
CES 2016 will feature more than 3,600 exhibitors unveiling the latest consumer technology products and services across the entire ecosystem of consumer technologies. For more information on CES 2016, visit CESweb.org.
Note to Editors:  The official name of the global technology event is “CES®.”  Please do not use “Consumer Electronics Show” or “International CES” to refer to the event.
About CES

CES is the world’s gathering place for all who thrive on the business of consumer technologies. It has served as the proving ground for innovators and breakthrough technologies for more than 40 years—the global stage where next-generation innovations are introduced to the marketplace. As the largest hands-on event of its kind, CES features all aspects of the industry. And because it is owned and produced by the Consumer Electronics Association (CEA), the technology trade association representing the $285 billion U.S. consumer electronics industry, it attracts the world’s business leaders and pioneering thinkers to a forum where the industry’s most relevant issues are addressed. Check out CES video highlights. Follow CES online at www.CESweb.org and on social.                        

Press Contacts:

Krista Silano

Allison Fried