CES Press Release

Brands, Media and Tech Collide At Inaugural C Space Storytellers Series at CES 2016

Arlington, VA – 12/17/2015 – 
CES® 2016 debuts its first-ever C Space Storytellers conference track to explore the unique relationship among brands, agencies, media and technology partners.  Storyteller programs will feature top creative thinkers sharing their views on advancements in and interactions among the advertising, marketing and entertainment communities. Owned and produced by the Consumer Technology Association (CTA)™, formerly the Consumer Electronics Association (CEA)®, CES will run from January 6-9, 2016, in Las Vegas, NV.
Storytellers include: Nick Cannon and representatives from major brands including Spotify, Rocket Fuel and Glenfiddich, Salesforce, AOL, LinkedIn and GE, Facebook, Pandora, Google and Yahoo. The program will begin on Tuesday, January 5, a day before the official start of CES, and will run through Thursday, January 7 at the ARIA.
C Space is the hub for more than 25,000 attendees from the advertising, marketing and digital content communities. After a successful inaugural year, C Space returns 300 percent the size of last year’s program in terms of exhibit space and conference involvement.
“It’s exciting to have such a diverse group of influencers participate in the first-ever C Space Storytellers conference track,” said Karen Chupka, senior vice president, CES and corporate business strategy. “Now in its second year, C Space is an over-arching program for influential visionaries to come together to discover new ways to elevate their industries, businesses and brands. With so many different events, C Space is an experience not to be missed.”
Kick off a week of storytelling at the C Space Opening Reception, presented by Rocket Fuel on Tuesday, January 5 from 4-7 PM. Open to all CES attendees, reception entertainment will be provided by Spotify, featuring the indie rock band Houndmouth.
In addition to the Storytellers, the C Space conference features a robust and can’t-miss program, including:
Attendees are encouraged to tweet about their @CES story using the official hashtag #CES2016 and to check out the Social Media Hub at ARIA, located right outside of the C Space exhibits. Powered by Buzz Radar, it features multiple screens showcasing data about what companies, products, speakers and hashtags are trending from the show floor.
C Space is headquartered at ARIA, but will expand its reach to include components at the Cosmopolitan, Vdara and other official CES locations. Hospitality suites, entertainment and networking events will take place across Tech South and other official CES venues.
CES 2016 will feature more than 3,600 exhibitors unveiling the latest consumer technology products and services across the entire ecosystem of consumer technologies. Visit CESweb.org for more information.
Note to Editors:  The official name of the global technology event is “CES®.”  Please do not use “Consumer Electronics Show” or “International CES” to refer to the event.
About CES

CES is the world’s gathering place for all who thrive on the business of consumer technology. It has served as the proving ground for innovators and breakthrough technologies for almost 50 years—the global stage where next-generation innovations are introduced to the marketplace. As the largest hands-on event of its kind, CES features all aspects of the industry. And because it is owned and produced by the Consumer Technology Association (CTA)TM – formerly the Consumer Electronics Association (CEA)® – the technology trade association representing the $285 billion U.S. consumer technology industry, it attracts the world’s business leaders and pioneering thinkers to a forum where the industry’s most relevant issues are addressed. Check out CES video highlights. Follow CES online atwww.CESweb.org and on social.
About Consumer Technology Association:
Consumer Technology Association (CTA)TM, formerly Consumer Electronics Association (CEA)®, is the trade association representing the $285 billion U.S. consumer technology industry. More than 2,200 companies – 80 percent are small businesses and startups; others are among the world’s best known brands – enjoy the benefits of CTA membership including policy advocacy, market research, technical education, industry promotion, standards development and the fostering of business and strategic relationships. CTA also owns and produces CES® – the world’s gathering place for all who thrive on the business of consumer technology. Profits from CES are reinvested into CTA’s industry services.

Press Contacts:

Krista Silano

Allison Fried