CES Press Release

Under Armour Founder and CEO, Kevin Plank, to take CES Keynote Stage

Plank to discuss the future of technology and sports

Arlington, VA – 10/03/2016 – 

The Consumer Technology Association (CTA)™ today announced that Under Armour Founder and CEO, Kevin Plank, will take the CES® 2017 keynote stage. Owned and produced by the Consumer Technology Association, CES 2017 will run Jan. 5-8, 2017 in Las Vegas, NV.
Plank’s keynote will take place on Friday, Jan. 6, 2017 and will focus on how technology is shaping athletic performance and lifestyle now, and in the years to come.
“Kevin Plank is a true innovator,” said Gary Shapiro, president and CEO, Consumer Technology Association. “His story began as a college football player whose dislike of sweaty cotton t-shirts led to the founding of what is now one of the fastest growing athletic performance companies in the world. He continues to innovate by putting technology front and center at Under Armour. The company’s participation in CES underscores the ever-expanding breadth of our show and the consumer tech industry overall. We can’t wait to welcome Kevin to our keynote stage and hear what he has in store for a company that has already invested close to $1 billion in bolstering the digital health and fitness communities.”
Plank has spent the last 20 years outfitting athletes in some of the world’s most innovative performance apparel, footwear and equipment. What began as a startup in his grandmother’s basement is now a global company on track to reach nearly $5 billion in revenue by the end of 2016.
Under Armour shared its vision for Connected Fitness at CES 2016 with the launch of UA HealthBox™, a suite of products designed to help athletes gain insight into their health, reach their goals and perform better. The company plans to take that focus a step further this year based on the input of the 185+ million members of its digital health and fitness community – the largest of its kind in the world.
The sports and fitness world is one where an athlete’s success hinges on milliseconds and millimeters; 95 companies that mirror Under Armour’s dedication to fitness and sports performance will exhibit in the Sports, Fitness and Health marketplaces at CES 2017.
Note to Editors:  The official name of the global technology event is “CES®.”  Please do not use “Consumer Electronics Show” or “International CES” to refer to the event.

Press Contacts:

Allison Fried

Krista Silano