Las Vegas, NV — Jan 05, 2023 CES® 2023 opened today with innovative product launches that will help to solve global challenges. Companies are demonstrating how technology can conserve energy and increase power generation, address food shortages, create more sustainable agricultural systems, power smart cities, support access to clean water and more. CES 2023 is more than 70% larger than last year’s show, with over 3200 exhibiting companies, including 1000 startups, featuring the latest technologies. That includes innovations in transportation and mobility, accessibility technologies, electric vehicles, digital health, sustainability, Web3, metaverse and beyond. “CES is back! The halls are buzzing with energy and excitement – attendees, exhibitors and media from around the world are passionate about gathering together and advancing our industry,” said Gary Shapiro, president and CEO, CTA. During CTA’s State of the Industry Address Thursday morning, Shapiro noted, “At CES 2023, new innovations promise to change our world for the better. Companies big and small are showcasing innovations in mobility, digital health, artificial intelligence, robotics, food tech, smart home, digital assets and more.” Joining Shapiro on stage were John T. Kelley, vice president and acting show director, CES, and Kinsey Fabrizio, SVP, membership, sales and marketing at CTA to provide updates on expected trends and sessions at the show. Dr. Carmichael Roberts, chairman of CTA’s Executive Board and founder of SOURCE, joined Shapiro on stage to discuss how SOURCE is providing access to clean water through Hydropanel technology and renewable resources, powered by the sun. Shapiro also announced the second edition of CTA’s International Innovation Scorecard, an assessment of policies and practices around the world that fuel tech innovation or stand in the way of progress. A record 24 countries earned the highest ranking of “Innovation Champion”: Australia, Austria, Belgium, Canada, Denmark, Estonia, Finland, France, Germany, Iceland, Ireland, Israel, Japan, Lithuania, Luxembourg, The Netherlands, New Zealand, Norway, Singapore, Spain, Sweden, Switzerland, the United Kingdom, the United States, as well as the European Union (EU). While the CES exhibit show floor opened today, the full week of innovation kicked off on Tuesday and Wednesday with Media Days press conferences, CTA’s 2023 Tech Trends to Watch presentation, CES Unveiled Las Vegas and keynotes from AMD, BMW and John Deere. Keynotes John May, chairman and CEO of John Deere, delivered the opening CES 2023 keynote unveiling a new era of farming with advancements in technology that will help to ensure food security for the growing global population. May noted, “technology allows farmers to create more with fewer resources – doing more with less is the path forward.” Dr. Lisa Su, Chair and CEO of AMD, delivered a preshow keynote Wednesday evening, unveiling a broad range of new AMD products, powering artificial intelligence, hybrid work, gaming, adaptive computing and more. Emphasizing her belief that “technology should do good,” Dr. Su also highlighted the power of adaptive computing to drive advances in healthcare, metaverse, space exploration and entertainment – all while using less energy to create a more sustainable world. Oliver Zipse, Chairman of the Board of Management for BMW, delivered an evening CES keynote on Wednesday. Zipse introduced the “perfect digital car of the future” – the NEAU KLASSE generation of vehicles – and unveiled the i Vision Dee, a BMW concept electric vehicle equipped with high-end and adaptive AI. Vehicles are set for production in 2025. “We are able to explore the full potential of digitalization to transform the car into an intelligent companion,” said Zipse. Celebrities at CES Entertainers and other figures from sports, music, movies, TV and technology will appear throughout the week celebrating technology through speaking engagements, signing autographs, and meeting conference attendees including: Grant Hill, Jessica Mendoza, Ken Jeong, Barbara Corcoran, Snoop Dogg, Imagine Dragons, Mario and Marco Andretti, Paris Hilton, Joe Theismann, M. Night Shymalan, Erin Andrews, Arnold Schwarzenegger, Kevin Pearce, Jose Andres, Seth Rogen, Paula Abdul, David Dobrik, and Lauren Miller Rogen. 2023 Tech Trends to Watch Presentation and Media Days While the CES exhibit show floor opened today, the full week of innovation kicked off on Tuesday and Wednesday with CTA’s 2023 Tech Trends to Watch presentation, CES Unveiled Las Vegas and Media Days press conferences. CTA’s Vice President of Market Research Steve Koenig presented 2023’s Top Tech Trends to watch on Monday. New research from the Consumer Technology Association (CTA)® projects U.S. technology retail revenues of $485 billion in 2023. This new data puts revenues slightly above pre-pandemic levels, following a three-year surge in consumer technology spending that peaked at a record-breaking $512 billion in 2021. While CTA anticipates a looming recession and inflation will weigh against consumer spending in the coming year, consumer technology industry revenues will remain roughly $50 billion above pre-pandemic levels, with bright spots including technology services, automotive tech, and health and fitness technology. Meanwhile, many consumer technology prices have fallen thus fighting inflation. Media Days featured 25 press conferences from global brands who unveiled products and broke company news before the show floor opened, with announcements including: Advanced Symbolics - Polly, an AI-powered market research and social listening tool helps to better understand audience and forecast demand. AVL – Air and space technologies, including a fully electric small-size passenger aircraft and next-generation lunar terrain vehicle for future lunar and Mars missions. Bosch – New generation of smart sensor-based innovation including, RideCare Companion, a solution designed to enhance vehicle safety, especially for ridesharing. Canon – New VR technologies that create immersive experiences, including 3D video calling, video systems for sports arenas, and a solution for hybrid meeting environments. Continental AG – Showcased two sustainable tires: the ContiTread EcoPlus Green and Conti Urban. Exeger - A battery-free, light-powered TV remote control using fully customizable solar cell that turns indoor and outdoor light into clean energy. FORVIA – New vehicle technology that creates a more comfortable and customizable mobile environment for passengers. HD Hyundai – Unveiled the latest AI technology for marine and watercraft vehicles. Hisense - The UX, an 85-inch 4K mini-LED QLED TV that is powered by Hisense’s new ULED X platform and features more than 20,000 mini-LEDs. Holon - Autonomous and fully electric mover vehicle that can fit 15 passengers at speeds up to 37 mph. Indy Autonomous Challenge – On Jan. 7 at the Las Vegas Motor Speedway nine competing university teams will advance autonomous vehicle tech. LG Electronics – Next-generation of OLED TVs, including a 97-inch OLED TV with wireless technology capable of real-time video and audio transmission up to 4K 120Hz. Luminar Technologies - Lidar system and maps for autonomous vehicles. OMRON Healthcare - VISO healthcare app, the remote patient monitoring service allows for patients to work remotely with their doctor to manage health issues. OVR Technology - ION scent technology in a wearable VR wireless headset that brings the sense of smell to the digital experience. Panasonic - the MZ2000, featuring a new panel design built with Micro Lens Array technology, providing stronger peak brightness and improved average brightness. Positec - Unmanned automatic robotic lawn mower with HD wide angle camera and self-cleaning and refilling robotic indoor floor cleaner that mops and vacuums by itself. Samsung – The SmartThings Station, a smart home wireless charging hub connecting a broad range of home devices and products from thermostats to lights. Sony – Sony Honda Mobility unveiled its EV concept car, Afeela. Soundskirt - Audio technology - directional MEMS microphone that promises to replace traditional microphone, able to isolate a person's voice while eliminating other sounds. TCL – The 40 Series phones, including the TCL 408, 40 S and 40 R 5G. Valeo - Solutions that make driving and cities safer, including smart light pole to sense pedestrians and traffic flow, and driving assistance systems. ZF - New multi-domain version of ZF ProAI high-performance computer enables OEMs to run domain-based functions on separate boards on just one central computer. New for 2023, CES is partnering with the United Nations Trust Fund for Human Security and the World Academy of Art and Science on the Human Security for All (HS4A) global campaign to foster food security, access to health care, personal income, environmental protection, personal safety, community security and political freedom. Kicking off a full week of must-see events and innovation, CES 2023 runs through Sunday, January 8, with on-demand content available through February. Visit CES.tech to get live updates from CES 2023 – including keynotes, sessions, product announcements and show floor coverage. Download CES b-roll, including CES Unveiled product debuts, and view the high-res image gallery here. The CES App has everything you need to plan for and navigate CES 2023. Download the CES 2023 App by searching “CES 2023” in your app store or visiting CES.tech/CESApp. About CES: CES® is the most influential tech event in the world – the proving ground for breakthrough technologies and global innovators. This is where the world's biggest brands do business and meet new partners, and the sharpest innovators hit the stage. Owned and produced by the Consumer Technology Association (CTA)®, CES features every aspect of the tech sector. CES 2023 will take place in person in Las Vegas, and digitally, Jan. 5-8, 2023. Learn more at CES.tech and follow CES on social. About Consumer Technology Association: As North America’s largest technology trade association, CTA® is the tech sector. Our members are the world’s leading innovators – from startups to global brands – helping support more than 18 million American jobs. CTA owns and produces CES® – the most influential tech event in the world. Find us at CTA.tech. Follow us @CTAtech. Upcoming Events: • CES 2024 Jan. 9-12, 2024 – Las Vegas, NV Press Contacts Grace Venes-Escaffi media@cta.tech