CES Press Release

Gary’s Book Club at CES 2018 Features Noteworthy Authors

John Grisham, Coleen Sterns Leith and others to take CTA stage at CES 2018

Arlington, VA – 12/26/2017 – The Consumer Technology Association (CTA) today announced the authors that will be features in Gary’s Book Club, presented by Barnes & Noble, at CES® 2018. Participating authors will partake in book signings, promote their books to CES attendees and engage in lively discussions on the CTA Stage, located in the Grand Lobby of the LVCC.

“The authors joining us this year cover some of the most interesting topics facing the consumer technology industry, including innovation, history, tech policy and more,” said Gary Shapiro, president and CEO, CTA. “In its fifth year, the book club brings a number of noteworthy authors to CES 2018 – the global stage for innovation – to share their work and visions.”

CES 2018 Gary’s Book Club authors include:
  • Ross Baird - The Innovation Blind Spot: Why We're Backing the Wrong Ideas and What to Do About It
    • CTA Stage: Thu., Jan. 11, 2-2:30 PM
    • Barnes & Noble Booth Signing: Thu., Jan. 11, 2:30-3:30 PM

  • Asi Burak and Laura Parker - Power Play: How Video Games Can Save The World
    • CTA Stage: Thu., Jan. 11, 1-1:30 PM
    • Barnes & Noble Booth Signing: Thu., Jan. 11, 1:30-2:30 PM

  • Peter Csathy - Media 2.0 (18): An Insider's Guide to Today's World of Digital Media & Where It's Going
    • CTA Stage: Thu., Jan. 11, 11-11:30 AM
    • Barnes & Noble Booth Signing: Thu., Jan. 11, 11:30-12:30 PM

  • John Grisham and Neal F. Kassell, MD - The Tumor
    • CTA Stage: Wed., Jan. 10, 1-1:30 PM
      *John Grisham will not be doing a booth signing, although signed books will be available at the Focused Ultrasound Foundation booth.

  • Mark Hatch - The Maker Revolution: Building a Future on Creativity and Innovation in an Exponential World
    • CTA Stage: Tue., Jan. 9, 10:30-11 AM
    • Barnes & Noble Booth Signing: Tue., Jan. 9, 11-11:30 AM

  • Thomas Hazlett - The Political Spectrum: The Tumultuous Liberation of Wireless Technology, from Herbert Hoover to the Smartphone
    • CTA Stage: Wed., Jan. 10, 3:30-4 PM
    • Barnes & Noble Booth Signing: Wed., Jan. 10, 4-5 PM

  • Coleen Sterns Leith - Ultra Hi Def Marketing: The 5-Step Guide to Total World Domination in the Tech Industry
    • CTA Stage: Tue., Jan. 9, 2-2:30 PM
    • Barnes & Noble Booth Signing: Tue. Jan. 9, 2:30-3:30 PM

  • Steve Miller - Uncopyable: How To Create an Unfair Advantage Over Your Competition
    • CTA Stage: Wed., Jan. 10, 11-11:30 AM
    • Barnes & Noble Booth Signing: Wed., Jan. 10, 11:30-12:30 PM

  • Chris Snook and Travis Wright - Digital Sense: The Common Sense Approach to Effectively Blending Social Business Strategy, Marketing Technology, and Customer Experience
    • CTA Stage: Wed., Jan. 10, 2-2:30 PM
    • Barnes & Noble Booth Signing: Wed., Jan. 10, 2:30-3:30 PM

  • Stephen Wolfram - Idea Makers: Personal Perspectives on the Lives & Ideas of Some Notable People
    • CTA Stage: Tue., Jan. 9, 3:30-4 PM
    • Barnes & Noble Booth Signing: Tue., Jan. 9, 4-5 PM

  • Mariya Yao and Adelyn Zhou - Applied Artificial Intelligence: A Handbook For Business Leaders
    • CTA Stage: Tue., Jan. 9, 1-1:30 PM
    • Barnes & Noble Booth Signing: Tue., Jan. 9, 1:30-2:30 PM
CES 2018 returns to Las Vegas Jan. 9-12. The Barnes & Noble booth in the Grand Lobby will have signings from Jan. 9-11. Visit CES.tech for more information on the authors and Gary’s Book Club.
Press Contacts:

Justin Siraj
jsiraj@CTA.tech

Allison Fried
afried@CTA.tech

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