CTA Foundation Pitch Competition Application

The Consumer Technology Association Foundation is hosting its second CES Pitch Competition sponsored by AARP Innovation Labs.

Entry Deadline: December 17


CTA Foundation, AARP Innovation Labs and P&G Ventures are looking for innovative technologies that help people stay in the game as they age.

Whether in sports, fitness, or other activities throughout the day, consumer technologies enable people of all ages stay active while performing at their best. 

We invite CES exhibitors to pitch their innovations to our industry experts from AARP Innovation Labs, P&G Ventures, and the CTA Foundation. The audience will select this year’s winner.

The pitch will feature one of the most recognizable athletes in the world. Joe Montana lead the San Francisco 49ers to four Super Bowls in a nine-year stretch and was selected to the Pro Football Hall of Fame in 2000, his first year on the ballot. We are excited to have this legendary leader and winner to guide our pitch competitors at CES2020!

Pitch Event Details

Thursday, Jan. 9, 1-2:30 PM
Sands, Hall G, Startup Stage

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See highlights from the CES 2019 pitch competition, which focused on social isolation. 
Our CES 2020 Pitch Finalists:

  • CareWear
  • Naolu Brain Tech BrainUp
  • Rothem
  • SmartyPans
  • Strig
  • Triple W
  • Yoganotch
  • Zibrio

The Challenge Statement

We are looking for innovative technologies that help people stay in the game as they age.

There are often innovations and technology that is designed to help athletes perform better and heal faster. How might we adopt some of these innovations designed for athletes, sports, fitness, or other activities throughout the day and make them applicable solutions for people as they age?

Eligible Companies

Companies eligible to participate in the pitch competition must meet the following criteria:

  • Be a CES 2020 exhibitor or able to become one.
  • Have less than $5 million in revenue.
  • Have raised less than $10 million in investments.


Full rules and eligibility requirements arrow-black

Benefits for the Pitch Winner

The winner of the CTA Foundation Pitch Competition will receive the following:

  • Recognition at CES.
  • Entry to the AARP Innovation Labs 2020 Grand Pitch Competition.
  • Coaching and mentoring from P&G Ventures Executives.
  • Coaching and mentoring from AARP Innovation Labs Executives.
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