Gary's Book Club

presented by Barnes & Noble

Hear from noteworthy authors in the technology industry at Gary’s Book Club.

Stop by the Consumer Technology Association Stage to hear the interviews, meet the authors and get a copy of their books signed.

Covering topics ranging from innovation to history and tech policy, the featured books are available for purchase on site.

Mr Grisham will not be signing The Tumor at the event.  All copies  will be pre-signed, and distributed at the Focused Ultrasound Foundation Booth. Please stop by the booth to pick up a signed copy.


CES 2018 Gary's Book Club Authors

Video: Watch the Author Interviews from CES 2018


See all the speakers on the CTA Stage at CES 2018. 

Ross Baird

The Innovation Blind Spot: Why We're Backing the Wrong Ideas and What to Do About It

Our innovation economy is broken. But there’s good news: the ideas that will solve our problems are hiding in plain sight. In The Innovation Blind Spotentrepreneur and venture capitalist Ross Baird argues that the innovations that truly matter don’t see the light of day—for reasons entirely of our own making.

See Press Kit

Asi Burak and Laura Parker

Power Play: How Video Games Can Save The World


Power Play looks to the future of games for impact as a global movement. Asi Burak and Laura Parker profile the luminaries behind some of the movement's most iconic games, explore the promise of virtual reality to address social and political issues and outline what the next generation of game makers have in store for the future.

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Peter Csathy

Media 2.0 (18): An Insider's Guide to Today's World of Digital Media & Where It's Going

Media 2.0 (18) takes you on a journey of how technology has transformed the world of media and entertainment. Internationally-recognized expert Peter Csathy identifies today’s digital media leaders, names his “Fearless Five” companies that made the boldest moves in 2017 and lays out his “Top 10" predictions for digital media in 2018 and beyond. 

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John Grisham and Neal F. Kassell, MD

The Tumor

The Tumor follows the present-day experience of the fictional patient Paul, who is diagnosed with a malignant brain tumor. Grisham takes readers through Paul’s treatment and then explores an alternate future - where Paul is diagnosed with the same brain tumor at the same age, but in the year 2025, when the treatment, focused ultrasound, is able to extend his life expectancy.
 
Neal Kassell, MD, chairman of the Focused Ultrasound Foundation, provided medical consulting for the technology used in the book.

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Mark Hatch

The Maker Revolution: Building a Future on Creativity and Innovation in an Exponential World​

The Maker Revolution is a guidebook to the new industrial revolution. Artisans, crafters, DIYers and inventors are changing the way we change the world. Learn how the movement came about and meet the people, organizations and technologies that are catalyzing a re-thinking of industry, business, economic development and education. Explore the ways you could propel the movement toward greater access and inclusivity.

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Thomas Hazlett

The Political Spectrum: The Tumultuous Liberation of Wireless Technology, from Herbert Hoover to the Smartphone 

Popular legend has it that before the Federal Radio Commission in 1927, the radio spectrum was in chaos. The Political Spectrum debunks this myth, showing how regulators blocked wireless competition at the behest of incumbents.  Over decades, reforms to liberate the radio spectrum have generated explosive progress, ushering in the “smartphone revolution,” ubiquitous social media, and the amazing wireless world now emerging. Still, the book shows, the battle is not even half won.

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Coleen Sterns Leith

Ultra Hi Def Marketing: The 5-Step Guide to Total World Domination in the Tech Industry​


The only consistent truth in the world of tech is that the landscape will change quickly and often. The question most CEOs have is: In the midst of so many changes, how can I keep my company relevant? In Ultra Hi-Def Marketing, Coleen Sterns Leith shares her proprietary methods that have allowed her clients to stand out from the competition for over 20 years.

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Steve Miller

Uncopyable: How To Create an Unfair Advantage Over Your Competition

You must create an Uncopyable Attachment with your customers. They must see you as a high value relationship they simply cannot get anywhere else. In Uncopyable, Steve Miller compellingly argues that new advantage isn’t found by going “outside the box” – you must build your own box. Let Uncopyable serve as your guide to achieving an unfair and enduring competitive advantage.

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Chris Snook and Travis Wright

Digital Sense: The Common Sense Approach to Effectively Blending Social Business Strategy, Marketing Technology, and Customer Experience 

Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. This book provides two pragmatic frameworks for implementing and customizing a new marketing operating system at any size organization, with step-by-step roadmaps for optimizing your customer experience to gain a competitive advantage.

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Stephen Wolfram

Idea Makers: Personal Perspectives on the Lives & Ideas of Some Notable People

This book of engaging essays from one of today’s most prodigious innovators provides a uniquely personal perspective on the lives and achievements of some intriguing figures from the history of science and technology. Wolfram shows how great achievements can arise from dramatically different personalities and life trajectories.

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Mariya Yao and Adelyn Zhou

Applied Artificial Intelligence: A Handbook For Business Leaders

“Artificial intelligence” is the buzz word of the day. Using concrete examples and engaging storytelling, Applied Artificial Intelligence lays out a strategic framework for business leaders to understand and apply these powerful emerging technologies to solve their most important enterprise challenges.

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