CES Unveiled in Amsterdam, The Netherlands

Thursday, October 15 - Friday, October 16, 2020
Beurs van Beriage, Amsterdam, Netherlands

2019 Event Highlights

TechLeap.NL & RVO Startup Breakfast (By Invitation Only)

Presented by: TechLeap.NL

A breakfast session with the 50 chosen Dutch tech startups who will be unveiled during CES Unveiled Amsterdam and who will be showcasing and launching their products at CES 2020 in Las Vegas.

Focco Vijselaar, Director General for Enterprise and Innovation, Ministry of Economic Affairs and Climate

CES 2020 Preview and Trends in Technology

Hear from CTA executives and understand new industry trends and developments to be seen at CES 2020. Catch breaking CES news.


Karen Chupka, EVP, CES, CTA
Steve Koenig, VP, Market Research, CTA
Gary Shapiro, President and CEO, CTA

Open for Innovation – The Unicorn vs the Next European Deep Tech Champion

As the Internet Economy enters its next stage of maturity, the new frontier will be science-based deep tech. Europe, with a very strong science base, has a natural advantage in this new frontier. Will this allow it to become a global player creating deep tech unicorns or will it continue to lag behind the United States and China? This panel will explore what policies lead to innovation and whether creating these unicorn companies should always be the end goal.


HRH Prince Constantijn van Oranje, Special Envoy at TechLeap.NL


Gillian Tans, Chairwoman,
Mona Keijzer, State Secretary of Economic Affairs and Climate Policy
Dr. Andreas Olmes, Partner, High-Tech Gründerfonds

Creating a Global Marketplace for 5G

5G is poised to disrupt industries from healthcare to manufacturing. Meet the companies who are betting on 5G and the next steps and opportunities they face.


Steve Koenig, VP, Market Research, CTA


Babak Fouladi, Chief Technology and Digital Officer, KPN
Stefan Koetz, Head of Customer Unit Western Europe, Ericsson
Hillary Mine, Market Head, Nordic, Baltics and Benelux, Nokia
Gerard de Gaaf, Director, Digital Single Market, European Commission, DG CNECT
Desmond O'Connor, 5G Business Development Leader, Cisco

Tech Driving Change That Matters

Technology can affect change faster and in more meaninful ways than were possible before. Hear about programs driving positive and long-lasting change across the world.

SpeakersMarije Ferwerda, Developer Ecosystem Leader, IBM Cognitive Applications

Unveiling of the 50 Dutch Startups Exhibiting at CES 2020



Conversation with TechLeap.NL on Tech Improving Lives.

Speakers: HRH Prince Constantijn van Oranje, Special Envoy at TechLeap.NL
Karen Chupka, EVP, CES, CTA

KTO Masterclass ‘Through the eyes of…’ (By Invitation Only)


Ministry of Economic Affairs and Climate Policy (EZK) & Innovation Exchange Amsterdam (IXA)

A lot of parties have a role in creating impact from knowledge and science. In this masterclass we take a look from the perspectives of various parties: What do companies and large multinationals look at and how do you get on their radar? Why do they choose cooperation or not, what can a KTO do and what is your role as a BD employee or legal to build up a good and sustainable partnership?  

A special part of the program is the feedback of the 10 winning start-ups from the Academic Startup Competition. They will share lessons learned from the start up ecosystem in the US and will highlight how science can contribute effectively to create business with social impact. 

Speakers: Mona Keijzer, State Secretary of Economic Affairs and Climate Policy
Frans Feldberg, Professor of Data-Driven Innovation/Associate Dean of Valorization & Industry Relations, Vrije Universiteit Amsterdam/School of Business & Economics
Olivier Heyning, CEO, LUMICKS
Gigi Wang, Managing Partner, MG Team
Andrew Walsh, Director, Academic Liaison, GlaxoSmithKline
Hans Schikan, Board Member, Health-Holland
Mirjam van Praag, President of Executive Board, Vrije Universiteit Amsterdam 

The European Innovation Council Roadshow – €3 Billion


EU Commission


Between 2018 and 2020, a total amount of around €3 billion will be provided via the European Innovation Council (EIC) pilot to fund the most talented innovators and help their companies scale up and expand beyond European borders. The EIC roadshow will explain how the European Innovation Council pilot works and how entrepreneurs can access the funding. 

ModeratorKaterina Borunska, Policy Officer, European Commission


Stéphane Ouaki, Head of Unit, EID Task Force, Financial Instruments, European Commission
Aletta Debernardi, Managing Director, Netherlands eScience Center
Yousef-Yousef, CEO, LG Sonic
Yu Zhang, Head of Unit, European Investment Bank

Future Fit: Developing Skills for the Unknown


TomTom & futurefactor

Intelligent automation is on the rise. While automation and ‘learning machines’ are already replacing repetitive tasks in areas like finance and HR, humans need to adapt, change and upgrade the skills organizations will be looking for. But how do we prepare for a future that we can’t predict? What hurdles do we need to overcome?

This session is a wake up call. We will take a deep dive into how individuals and organizations can prepare for a future that is changing more rapidly than our imagination. 

SPEAKERSCorinne Vigreux, Co-Founder, TomTom
Kerrie Finch, Founding Partner, futurefactor
Nathalie Lam, Head of Global Sponsoships, Philips
Nizar Jouini, Head of Engineering, Reaktor
Lorena Smienk, Student, Codam

Corporate Venturing in the Next Global Tech Wave

PRESENTED BY Corporate Venturing Network

Companies need to reinvent themselves every 8-10 years and corporate venturing offers the tools to make this happen by creating new business opportunities. This session will help you gain insights into the broader scope of corporate venturing and explore the entrepreneurial activities aimed at creating new businesses within or in close cooperation with a large organization. Learn about the different flavors of corporate venturing and our view on its next wave. 

Moderator: Corina Kuiper, Managing Director, Corporate Venturing Networks
Speakers:Erik Van der Ende, MSc, Alliander NV
Alberto Prado, Head of Philips HealthWorks, Philips
Max Mouwen, Director Commercial Market, Design & Innovation

Deep Tech Investor Pitches- Part I

PRESENTED BY Tech Tour & Brainport Network

Learn from leading investors like Tonino Greco (Sony Europe Venturing), and Friedhelm Dorsch (TRUMPF GmbH + Co. KG), as they share what they look at when analyzing a company and which segments they invest in. Then join the pitches of some inspiring entrepreneurs and see if matches are made on the spot! If you are a deep tech entrepreneur, this is the place for you to be. 

SpeakersNuno Carvalho, Investment Directo, KBC Fund
Friedhelm Dorsch, principal Expert Technology Scouting, TRUMF GmbH + Co. KG
Miriam Dragstra, CEO, Brabantse Ontwikkelings Maatschappij (BOM)
Tonino Greco, Chief Analyst Technology & Startups, Sony Europe Venturing
Bart Houlleberghs, Fund Manager, TIIN Capital B.V.
Corne Jansen, Partner, INKEF Capital
Marc Lambrechts, Senior Investment Manager, Capricorn Venture Partners NV
Alain le Loux, Partner, Cottonwood Technology Fund
Tom Paffen, Venture Capital Professional, Byblos Ventures B.V.
Reinout van der Meulen, Investment Manager, TIIN Capital B.V.
Peter Vanbekbergen, Partner, imec.xpand
Sander Vonk, General Partner, Volta Ventures
Sun-Joung You, Senior Investment Director, Robert Bosch Venture Capital GmbH

Financing the Future: The InvestEU Perspective – €650 Billion Funding Available Until 2027!


EU Commission

InvestEU leverages deep pockets to finance innovation. You will hear how the money will reach SMEs and entrepreneurs focused on innovation, research and digitization. Learn from entrepreneurs who managed to get access to 10M+ funds for their startups/scaleups.


Florentine Hopmeier, Member of Cabinet Vice-President Katainen, European Commission

Speakers:Dr. Andreas Olmes, Partner, High-Tech Gründerfonds
Hubert Cottogni, Director, Head of Mandate Management, European Investment Fund
Focco Vijselaar, Director General for Enterprise and Innovation, Ministry Economic Affairs and Climate

Women in Tech Power Break- How to Crack the Next Frontiers in Tech? (By Invitation Only)


SparkOptimus & ImpactCity

To enrich our daily lives we have to unite, break silos and make smart use of AI & Robotics. So how do you choose your own path, be a leader and make disruption work in the next decade? The Women in Tech Power Break inspires, drives these conversations, and shows how to put disruption theory into practice — by females in tech.

Speakers:Mona Keijzer, State Secretary of Economic Affairs and Climate Policy
Karen Chupka, EVP, CES, CTA
Alexandra Jankovich, Co-Founder & Managing Partner, SparkOptimus

Conquer a Corporate! Innovate Together and Create New Business

PRESENTED BY NL Chamber of Commerce (KVK)

Corporate organizations with innovation challenges are looking for SMEs with expertise and agility. KVK Business Challenge, an open online innovation platform, brings them together so they can team up and create new business.

Join the KVK Business Challenge Experience at CES Unveiled and find out what open innovation has to offer. Onno Aerden talks to successful sme’s, investors and experts about opportunities, challenges and lessons learned in an interactive living room setting. Corporates like Heineken, KPN, PostNL, DAS and T-Mobile present their innovation challenges and challenger Univé launches their innovative sensor technology.

Sign up to the KVK Business Challenge platform now to engage in challenges concerning 5G connectivity, healthcare, AI and vehicle tech and compete for a special CES 2020 VIP package! 

SpeakersKees Koolen, CEO & Chairman, Koolen Industries
Yousef-Yousef, CEO, LG Sonic

Ask Me Anything- EU Financing Experts Offer Personal Advice


European Commission

Come with your specific questions on EU funding to experts from the European Commission, the European Investment Bank, the European Investment Fund and the Netherlands Enterprise Agency (RVO).

SpeakersAstrid Bartels, Deputy Head of Unit, European Commission- SME Directorate
Katerina Borunksa, Policy Officer, European Commission
Stéphane Ouaki, Head of Unit, EID Task Force, Financial Instruments, European Commission
Tomasz Kozlowski, Head of Innovation Finance, European Investment Fund
Els Sweeney-Bindels, Head of EIB Amsterdam Office, European Investment Bank
Agnieszka Skonieczna, Team Leader, European Commission

Deep Tech Investor Matchmaking  (By Invitation Only)

Presented by:Brainport Network & Tech Tour
One-on-one meetings between entrepreneurs and investors.