Laura Hutfless

Laura Hutfless

FlyteVu Agency

Laura Hutfless

Laura Hutfless is a founding Partner at FlyteVu, a Nashville-based entertainment marketing agency founded in 2015 that connects brands to consumers through compelling storytelling, unparalleled experiences, and the authentic power of music and entertainment.

In two years, FlyteVu’s team has grown to 12 employees and doubled their impressive roster of clients to include Cracker Barrel, American Red Cross, Bumble, Enterprise, Victoria’s Secret PINK, Lee Jeans, Journey’s, Kendra Scott, Pilgrimage Festival, Pandora, Anheuser Busch, Macy’s, Tennessee Tourism, and more.   By leveraging the power of pop culture, FlyteVu has built award-winning campaigns for its clients that have included diverse talent such as Garth Brooks, Gwen Stefani, Kate Hudson, Priyanka Chopra, Jack White, Chainsmokers, Kelly Clarkson and more. 

FlyteVu’s campaigns have collectively earned multiple awards including two Gold and two Bronze CLIO Awards for “Best in Music”, an Emmy Award, a GRAMMY Award, two Davey Awards for “Best in Content and Social Marketing” and multiple Addy Awards.  FlyteVu’s award-winning campaigns have generated billions of earned media impressions benefitting both Brand and Talent and have been featured in Adweek, Forbes, Huffington Post, Mashable, USA Today, and AdAge to name a few.

In 2017, Laura was awarded the Nashville Business Journal’s Women of Influence Award, MusicRow’s Rising Women on the Row Award and was named on Billboard’s Nashville Power Player List. She was also named to Billboard’s "40 under 40" power player list in 2012 and 2013 and the "30 under 30" list in 2010.  She is a Leadership Music alumni, former ACM Board member, TONS Member, and Source Member. Additionally, Laura has been a featured speaker at CMA Brand Summit, Billboard Touring Conference, and Who Knew: Women Who Rock.

In her previous role as Music Partnership Agent at CAA, Laura worked with leading brands including Anheuser-Busch, AT&T, Beringer Wines, ConAgra Foods Inc, Hallmark, Dr. Pepper, Kraft, Skechers, and more to develop 360-degree entertainment platforms that utilized CAA talent and properties.  Her programs received five consecutive Billboard Concert Marketing & Promotion nominations:  Ram Trucks & Zac Brown Band’s “Letters for Lyrics” Campaign (2010); Zac Brown and Kingsford Charcoal (2011); Hallmark and Demi Lovato Text Band Launch (2012); Zac Brown and Landshark Lager (2013); and ConAgra Foods & Hunter Hayes (2014).