Where Music and Technology Collide

presented by Consumer Technology Association

No Additional Purchase Required

Some might say that technology is killing the music industry. But if you dig deeper, there’s a beautiful marriage there — the music industry is evolving every day, and artists are embracing technology in new and innovative ways. Industry executives explore the symbiosis of these fields.

Top Three Topics:

  • How is streaming impacting the music business?
  • What role does VR, AI & AR have in the music experience?
  • How has technology reinvented the artist-brand relationship?

Where Music and Technology Collide Logo

10:15-11:15 AM January 11

ARIA, Level 1, Pinyon Ballroom

Experts from the brand marketing and music talk about the new structure of music brand partnerships and discuss what both sides are looking for, how both can experience success, and the impact of technology on these partnerships.

11:30 AM-12:30 PM January 11

ARIA, Level 1, Pinyon Ballroom

For years pundits declared that the record business was finished. And then came streaming, which not only led a massive revitalization, but ushered in an era where more people are listening to music. Hear from prominent music and streaming executives talk about how streaming media saved the industry.

1-2 PM January 11

ARIA, Level 1, Pinyon Ballroom

Augmented reality, artificial intelligence and virtual reality have the potential to totally redefine how fans discover and experience music; and this isn’t in distant horizon, it’s already here. Experts from these industries talk about how new products and tools will impact the future of music.