Yoon Lee

Yoon Lee

SVP, Head of Product Innovation Team and Head of Content Services
Samsung Electronics America

Yoon Lee

Yoon C. Lee is Senior Vice President and Head of the Product Innovation Team (PIT) and Head of Content and Services at Samsung Electronics America. As head of PIT, Yoon is responsible for overseeing the creation of consumer insight-based innovative concepts for Samsung Electronics’ strategic mid-term products across all product categories. Yoon also oversees the content & services teams, that creates SW products for our devices which includes contents and services in VR, Samsung Kids, Family Hub refrigerator and for other emerging platforms.


Yoon has 20+ years of product design and development experience  in most all areas of new product development verticals from product strategy, design research, ideation, user experience and concept development to hands on engineering and Product Lifecycle Management (PLM). He has worked on design and innovation topics for various industries including, automotive, aerospace, consumer electronics, retail, industrial equipment and telecom services.


Previous to his current position, Yoon was Vice President of Insight Concept and Portfolio at Samsung Electronics in Korea, leading Samsung home appliances’ midterm products as well as portfolio development. Yoon started his career at Samsung within PIT, overseeing four other PIT offices around the world. 

Before joining Samsung, he was a product development and innovation consultant for seven years at major management consulting companies, PRTM (PwC) and at Accenture. Yoon began his career designing robots for automotive applications at FANUC Robotics in Michigan, a leading industrial robot manufacturer.

Yoon has over 15 publications in professional journals and has spoken at several global design and innovation conferences as invited guest speaker. Yoon earned his PhD in mechanical engineering and product design from the University of California at Berkeley