Laurie Jennings



Laurie Jennings

Director
Good Housekeeping Institute

Laurie Jennings

Laurie Jennings is director of the Good Housekeeping Institute and deputy editor at Good Housekeeping magazine. In addition to overseeing variety of content initiatives and product testing, Laurie leads special projects and editorial innovations for the brand, including GH’s entry into voice-enabled content for Amazon Alexa and Google Home and the monetization of editorial through e-commerce. Her first victory at GH was relaunching the magazine’s health section. More recently she has conceptualized and directed editorially driven business opportunities, marketing initiatives and strategic content partnerships, including a new concept space, the Kitchen of the Future Powered by Miele; print and digital programs with Walmart, Microsoft and The Honest Company; as well as special events like Good Housekeeping’s first annual Green Summit and Innovation Day, Raise the Green Bar. In 2018, Laurie will direct the launch of two new Labs within the Good Housekeeping Institute, the GH Innovation Lab and the GH Wellness Lab, as well as other conferences and events. 

Prior to working at GH, Laurie was the executive editor and health director at Chatelaine, Canada’s largest women’s magazine. Under her leadership, its health section was nominated for several National Magazine Awards, winning two. She also led the team behind the parent company Rogers’ most successful stand-alone iPad app, Chatelaine 10-Minute Fitness, which hit #1 in 49 countries. She was the editorial lead on many Chatelaine specials, including Whole Beauty: Guide to Looking & Feeling Your Best; The Savvy Woman’s Money Guide, the ebook How to Be Happy, the Do Diet franchise and ebook; special issues like Chatelaine Shops Target and Chatelaine Shops PetSmart; and many other high-value, revenue-generating editorial projects.

Today Laurie is one of Good Housekeeping’s most prominent public faces, appearing frequently on TV and radio, including national shows like Inside Edition. She speaks regularly at conferences and other special events. Laurie is known for her boundless positive energy, contagious laugh, sense of adventure and appreciation for red wine. She keeps active with yoga, spinning and running, having completed the New York City Marathon in 2013. Follow her on Twitter @lauriejennings, on Instagram @laurieajennings and on Pinterest @ladylauriej.

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