David Liniado



David Liniado

VP, Consumer Mobility
Cox Automotive

David Liniado

David Liniado currently serves as vice president, Consumer Mobility at Cox Automotive. With more than 20 years as a serial entrepreneur, David leads innovation efforts and new ventures across the company, currently focusing on emerging mobility services, connected car and transformative retail. In this role, David forged strategic partnerships and co-founded a shared consumer fleet service, Flexdrive, where he currently serves on the board.

David led investments and served on the board of Getaround, a leading San Francisco-based car-sharing platform, and Vinli, a cloud-based connected car platform. He is also a mentor with Techstars Atlanta, Cox Enterprises’ accelerator program for technology startups.

David founded iZigg, a mobile marketing company, in 2010, and was its co-CEO until 2013 before joining Cox Automotive. iZigg connects millions of consumers with their favorite brands throughout North America.

In 2007, David founded HookUP Feed/Mobile Campus, a mobile marketing agency that was developed from a text messaging platform used by some of the largest schools in the country while delivering students deals on their mobile phones. David was CEO at HookUp Feed/Mobile Campus until 2009.

David co-developed Everon Technology Services in 2003. Everon developed into a leading IT managed service provider to small and medium size business. Everon was named to CRN’s most innovative MSP list in August 2010 and to the Inc. 5000 list in 2009. PlumChoice acquired the company in the fall of 2010. 

David launched his first business, Student Advantage, in 1991 from his dorm room at Emory University. He helped grow the company from six people generating $400,000 in annual revenue to nearly 500 people generating more than $85 million. Student Advantage became the largest online portal and media company for the youth market with millions of student members and more than 20,000 business partners. Student Advantage went public in 1999 on the Nasdaq and raised $72 million.

David holds an MBA in entrepreneurship from Babson College – Franklin E. Olin Graduate School of Business. He has a bachelor of business administration degree from Emory University’s Goizueta Business School.

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