Kathy Sheehan



Kathy Sheehan

Executive Vice President
GfK

Kathy Sheehan

Kathy Sheehan is Executive Vice President and Global Director, GfK Consumer Life.  GfK is the fourth largest market research company in the world, with offices in 100 countries and more than 12,000 employees globally.  At GfK, Kathy leads the GfK Consumer Life | Roper Reports practice, which provides a holistic perspective of consumers across cultures, time and categories to identify and drive successful innovation opportunities.   Prior to GfK, Kathy spent time at both the agency and client side in various marketing, research & brand strategy roles. 

In addition to her work at GfK, Kathy has taught a variety of Marketing courses at NYU, Baruch, FIT and LIM.  Kathy is based in New York City, and when not working with her clients she loves exploring everything that the city has to offer, especially working on her urban plot garden, the High Line and kayaking in the Hudson River.

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