Consumer Preferences for Personalized Content Viewing

2:15-3:15 PM January 8
LVCC, North Hall, N257

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With endless ways to consume content, consumers are developing preferences for live, streamed, online and ad-supported content. Understand watching behaviors and consumers’ tolerance for different ad characteristics. Identify the tradeoffs consumers are willing to make for the most personalized content.

CONFERENCE TRACK: Research Summit


Moderator
John Penney
EVP, Strategic Partnerships,
Twentieth Century Fox

Speaker
Eric Berger
CDO at Sony Pictures Television Networks and GM of Crackle,
Sony Pictures Television Networks

Speaker
Lesley Rohrbaugh
Senior Manager, Market Research,
CTA

Speaker
Jonathan Steuer
Chief Research Officer,
Omnicom Media Group

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