Stephen Baker



Stephen Baker

VP of Industry Analysis
The NPD Group

Stephen Baker

Vice President of Industry Analysis for Consumer Technology Stephen Baker offers expert insight and commentary to clients and the media about consumer technology sales and trends across the U.S. and regionally. His perspectives cover retail and ecommerce, computer hardware and peripherals, holiday and yearly sales results, and analysis of new products and their impact on the consumer technology market.

Stephen has been tracking and analyzing the industry for 20 years. He was ranked a leading industry analyst by Ad Week’s Technology Marketing.  He is quoted extensively in industry publications such as TWICE, CNET, and CE Daily, and in business and news publications including The Wall Street Journal,The New York Times, USA Today, Investor’s Business Daily, Business Week, and The San Jose Mercury News. He has appeared on CNBC, Fox News, and CNN and presented and served on panels at industry events such as Electronics Retail Summit, Retail Vision, CES, and E3.

He began his career at Staples in1985, helping to open the first office superstore in the U.S. He spent nine years with the company, where he gained extensive knowledge and understanding of retail and the office supplies and consumer technology industries.

Stephen joined The NPD Group upon its acquisition of PC Data Inc. in March 2001, where he was the principal hardware analyst and director of the overall hardware point-of-sale business. Prior to joining PC Data, he was a senior analyst in the distribution channels service at International Data Corporation (IDC).

Stephen Baker received an MBS from Northeastern University and holds a BSFS from Georgetown University.

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