Research Summit

presented by Consumer Technology Association

No Additional Purchase Required

CTA’s Research Summit gives executives from diverse industries timely intelligence on trends and technologies at CES 2018. The summit takes a data-centric approach, offering insights on inflection points through quantitative and qualitative data. Get what you need to understand what’s happening in growing and adjacent technology segments within the industry.

Top Three Topics:

  • Trends, retail, and self-driving vehicles
  • Shifting business models and cyber-security  
  • Cognitive technology and virtual Reality (VR)

9-10 AM January 8

LVCC, North Hall, N257

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Before CES opens its doors, you can preview impactful trends, next big things and disruptive innovations that will redefine our industry in 2018. See how new technologies will occupy the landscape of consumer technology before you hit the show floor.


Steve Koenig
Sr. Director of Market Research,
Consumer Technology Association

10:15-11:15 AM January 8

LVCC, North Hall, N257

Now Generation | New Attitudes Driving Success Logo

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The Now Generation (age 15-25) are immersed in a world of social media and new technologies. Often new technologies emerge “just because we could build it,” but success depends on understanding this group’s evolving expectations.

Speaker
Karen Ramspacher
SVP Innovation and Insights,
GfK MRI

Speaker
Kathy Sheehan
Executive Vice President ,
GfK

11:30 AM-12:30 PM January 8

LVCC, North Hall, N257

Self-Driving Exploration- Past, Present and Future Logo

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NASA’s first launch didn’t reach the moon. In the quest for self-driving cars automakers are aiming for the autonomous moonshot.  Competition is accelerating between major car brands, tech companies and Tesla. What advanced tech is coming to our roads and when?

Moderator
Karl Brauer
Executive Publisher,
Autotrader and Kelley Blue Book

Speaker
Michael Ableson
VP Global Strategy,
General Motors

Speaker
David Liniado
VP, Consumer Mobility ,
Cox Automotive

Speaker
Craig Smith
Research Director, Transportation Security,
Rapid7

Speaker
Christoph von Hugo
Head of Active Safety,
Mercedes-Benz

Speaker
David Zuby
EVP & Chief Research Officer,
Insurance Institute for Highway Safety

2:15-3:15 PM January 8

LVCC, North Hall, N257

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With endless ways to consume content, consumers are developing preferences for live, streamed, online and ad-supported content. Understand watching behaviors and consumers’ tolerance for different ad characteristics. Identify the tradeoffs consumers are willing to make for the most personalized content.

Moderator
John Penney
EVP, Strategic Partnerships,
Twentieth Century Fox

Speaker
Eric Berger
CDO at Sony Pictures Television Networks and GM of Crackle,
Sony Pictures Television Networks

Speaker
Lesley Rohrbaugh
Senior Manager, Market Research,
CTA

Speaker
Jonathan Steuer
Chief Research Officer,
Omnicom Media Group

3:30-4:30 PM January 8

LVCC, North Hall, N257

Who's Responsible for Driverless Car Liabilities and Risks? Logo

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Self-driving vehicles and autonomous driving features are transforming the way we travel. It’s also shifting the landscape of risk, liability, data privacy and cybersecurity. If a collision happens, who is responsible?

Moderator
Salen Churi
Professor and Director of the Innovation Clinic,
University of Chicago Law School

Speaker
Lex Baugh
CEO North America, General Insurance,
AIG

Speaker
Gaurav D. Garg
CEO Personal Insurance, AIG General Insurance,
AIG

Speaker
Robert W. Peterson
Professor Emeritus,
Santa Clara University School of Law

Speaker
Kate Sampson
VP, Risk Solutions,
Lyft

10:15-11:15 AM January 9

LVCC, North Hall, N262

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The augmented reality (AR) and virtual reality (VR) content market stands to impact many industries. Understand consumer sentiment towards virtual reality headsets and awareness of AR/VR technology as well as the demand and challenges for content delivery.

Moderator
Meenakshi Ramasubramanian
Senior Research Analyst,
Consumer Technology Association

Speaker
Kam Diba
President,
Reverge VR

Speaker
Jim Malcolm
General Manager,
Humaneyes Technologies, Ltd.

Speaker
Vinay Narayan
Executive Director, VR Product Management,
HTC Vive

11:30 AM-12:30 PM January 9

LVCC, North Hall, N262

The State of Cognitive in the Enterprise Logo

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Executives have highly diverse views when it comes to artificial intelligence. This session will look at how leaders are investing in and applying cognitive technologies along with their successes, challenges, expectations and aspirations in the next three years and beyond.

Moderator
Paul Sallomi
Global Technology, Media and Entertainment and Technology Industry Leader,
Deloitte

Speaker
Ron Bodkin
Technical Director, Applied Artificial Intelligence,
Google

Speaker
Robert High
VP and CTO,
IBM Watson

Speaker
Rajat Mishra
VP, Worldwide Services Strategy & Innovation,
Cisco

Speaker
Chad Steelberg
CEO,
Veritone

1-1:30 PM January 9

LVCC, North Hall, N262

2017 Consumer Tech Holiday Season and Beyond Logo

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The NPD Group reveals the highlights, lowlights and everything in between from the 2017 holiday season based on industry retail sales reports from this critical period.

Speaker
Stephen Baker
VP of Industry Analysis,
The NPD Group

1:30-2 PM January 9

LVCC, North Hall, N262

The Evolving Retail Landscape: Consolidation and Curation Logo

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As retail adapts to product changes and vice versa, relevancy is all about getting the right products out there. Checkout℠ will spotlight the proliferation of online brands — particularly in growth segments and emerging categories with challenging in-store placement.

Speaker
Liz Cutting
Executive Director, Checkout,
The NPD Group

2:15-3:15 PM January 9

LVCC, North Hall, N262

How Technology-based Business Models Drive Market Valuations Logo

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Traditional industry boundaries have blurred and industry convergence drives Wall Street to measure value differently. Value has shifted to businesses that use tech-based business models. Tomorrow’s successful companies will blend physical business models with virtual models to win the Great Race.

Speaker
Dirk Ahlborn
CEO,
Hyperloop Transportation Technologies

Speaker
Geoff Colvin
Senior Editor-at-Large,
Fortune Magazine

Speaker
Stefan Dageson
CTO, Inorigo Knowledge Technologies,
Ortelius

Speaker
William Ribaudo
Partner, Deloitte Risk and Financial Advisory,
Deloitte



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