Brendan Ripp

Brendan Ripp

EVP, Sales and Partnerships
National Geographic

Brendan Ripp





Brendan Ripp is EVP, National Geographic Partners, FOX Networks Group. In this role, Brendan oversees National Geographic Partners' brand revenue across all platforms including National Geographic Linear TV, OTT, as well as digital, social, mobile and print. Ripp, joined the company in November of 2016 to lead the National Geographic Advertising Sales and Client Solutions' teams.

Before National Geographic, Brendan served as Group Publisher of the Sports Illustrated Group which also includes SI, SI for Kids, GOLF and He led the development of nearly two dozen brand extensions including a new film production unit, a college sports vertical, consumer events and most recently the launch of SI Overtime, a branded content studio.

Prior to Sports Illustrated, Brendan attained success serving in leadership positions at Fortune, Time and Money. At Fortune, as Vice President of Advertising Sales, Brendan drove revenue growth and the continued expansion of Fortune’s robust conference business, which hosted its most successful Fortune Global Forum in Chengdu, China. At Time, where he was Publisher, Brendan was responsible for growing Time’s business across new media platforms and for fostering Time’s reputation as a leading advertising solutions partner. In April 2010, Brendan helped launch Time’s iPad app, the first iPad app for Time Warner, which was followed by the hugely successful Life Photo App.  As Publisher of Money he was instrumental in launching multi-platform, cross-title partnerships with This Old House and Real Simple.

Brendan began his Time Inc. career in 2000 as a Junior Sales Representative for Time, and over the next decade rose through the organization, becoming the publication’s youngest Publisher (at 33) since founding editor Henry R. Luce. 

Brendan graduated from Gettysburg College with a Bachelor of Arts degree in international business management and economics. In 2014, Gettysburg College President Janet Riggs presented Brendan with the 2014 Young Alumni Achievement Award. He is a board member for several organizations, including the National Board of Directors of the American Advertising Federation, Concern Worldwide, International Advertising Association (IAA) and the Brooklyn Sports & Entertainment Advisory Board. Brendan is a member of the NY Ad Club, Financial Communications Society and Gettysburg College’s Campaign Executive Committee.