Millennial Myth Busters, Gen Z and the Next ‘Next-Gen’

11:45-12:45 PM janvier 9
ARIA, Level 1, Bristlecone 4

With digital technology fueling so much of millennials’ behavior, hear from the experts as they demystify this hyper influential consumer group and plan for engaging with tomorrow’s consumers, determining the new rules for content creation and the role of technology.

CONFERENCE TRACK: Marketing Reinvented


Moderator
Sharon Profis
Executive Editor,
CNET

Moderator
Andrew Styer
Executive Director, Product Strategy,
KBS

Speaker
Corbin de Rubertis
VP, Sales Shopper Marketing,
Meredith

Speaker
Chris George
EVP, Product Marketing & Sales Strategy,
Popsugar

Speaker
Peter Nicholson
Chief Creative Office,
Periscope

Speaker
Maureen Polo
SVP, Brand Studio,
Fullscreen

Speaker
Joe Reske
Sr. Director of Marketing,
Dean Foods

Speaker
Jessie Tarlov
Sr. Director, Research & Consumer Insight,
Bustle

WEB-IIS70