Alexa, what is AI’s Impact on Advertising?

1:30-2:30 PM January 9
ARIA, Level 1, Bristlecone 4

As technology advancements put super computers in the hands (and homes) of the average American, cognitive media is quickly moving from R&D to mainstream. When today’s consumer is interacting with your brand through AI mechanisms, how do you best communicate and drive outcomes at scale?

CONFERENCE TRACK: Marketing Reinvented


Moderator
Alan Murray
Chief Content Officer,
Time Inc.

Moderator
Ben Wright
Business Editor,
The Telegraph

Speaker
Ryan Deutsch
SVP, Global Customer Success,
Persado

Speaker
Sarah Epps
Director of Product Marketing, Core Ads,
Facebook

Speaker
Gina Garrubbo
CEO,
National Public Media

Speaker
Yin Rani
VP, Integrated Marketing,
Campbell's

Speaker
Steven Rosenblatt
President,
Foursquare

Speaker
Carrie Seifer
Chief Revenue Officer,
Watson Advertising

Speaker
Patrizio Spagnoletto
Head of Media & Subscriber Growth,
Hulu

Speaker
Steven Wolfe Pereira
Chief Marketing and Communications Officer,
Quantcast

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