Marketing Reinvented

presented by MediaLink

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CES provides a first-hand view into the interfaces that inspire consumer behavior. Through this lens, strategic advisory firm MediaLink curates conversations dedicated to the transformation required to create relevance in marketing, today and going forward. From immersive media, to storytelling technology, to data and analytics, to the consumer journey to next-gen communication.

Marketing Reinvented Logo

9:30-10:15 AM January 9

ARIA, Level 1, Bristlecone 4

Women influence 85% of all purchase decisions. As brands seek lasting connections with female consumers, our panel of marketers explore the ways brands are driving results by leveraging tech to speak with women in more powerful ways.

Moderator
Pamela Drucker Mann
Chief Revenue and Marketing Officer,
Conde Nast

Speaker
Kasha Cacy
U.S. CEO,
UM

Speaker
Karen Kahn
Chief Communications Officer,
HP Inc.

Speaker
Lorraine Twohill
CMO,
Google

Speaker
Meredith Verdone
CMO,
Bank of America

10:30-11:30 AM January 9

ARIA, Level 1, Bristlecone 4

As today’s consumer content consumption patterns evolve, learn how to leverage technology for more efficient and effective storytelling, digging into the implications of cross platform content and modern technology driven experiences like VR.

Moderator
Michael E. Kassan
Chairman and CEO,
Medialink

Speaker
Mike Hadgis
SVP, Head of Revenue & Partnerships,
Vox Media

Speaker
Croi McNamara
SVP Video Programming,
Conde Nast Entertainment

Speaker
Miha Mikek
Founder and CEO,
CELTRA

Speaker
Philip Thomas
CEO,
Cannes Lions

Speaker
Victoria Vaynberg
Head of Digital,
Anheuser-Busch InBev

Speaker
Neil Vogel
CEO,
Dotdash

11:45 AM-12:45 PM January 9

ARIA, Level 1, Bristlecone 4

With digital technology fueling so much of millennials’ behavior, hear from the experts as they demystify this hyper influential consumer group and plan for engaging with tomorrow’s consumers, determining the new rules for content creation and the role of technology.

Moderator
Sharon Profis
Executive Editor,
CNET

Moderator
Andrew Styer
Executive Director, Product Strategy,
KBS

Speaker
Corbin de Rubertis
VP, Sales Shopper Marketing,
Meredith

Speaker
Chris George
EVP, Product Marketing & Sales Strategy,
Popsugar

Speaker
Peter Nicholson
Chief Creative Office,
Periscope

Speaker
Maureen Polo
SVP, Brand Studio,
Fullscreen

Speaker
Joe Reske
Sr. Director of Marketing,
Dean Foods

Speaker
Jessie Tarlov
Sr. Director, Research & Consumer Insight,
Bustle

1:30-2:30 PM January 9

ARIA, Level 1, Bristlecone 4

As technology advancements put super computers in the hands (and homes) of the average American, cognitive media is quickly moving from R&D to mainstream. When today’s consumer is interacting with your brand through AI mechanisms, how do you best communicate and drive outcomes at scale?

Moderator
Alan Murray
Chief Content Officer,
Time Inc.

Moderator
Ben Wright
Business Editor,
The Telegraph

Speaker
Ryan Deutsch
SVP, Global Customer Success,
Persado

Speaker
Sarah Epps
Director of Product Marketing, Core Ads,
Facebook

Speaker
Gina Garrubbo
CEO,
National Public Media

Speaker
Yin Rani
VP, Integrated Marketing,
Campbell's

Speaker
Steven Rosenblatt
President,
Foursquare

Speaker
Carrie Seifer
Chief Revenue Officer,
Watson Advertising

Speaker
Patrizio Spagnoletto
Head of Media & Subscriber Growth,
Hulu

Speaker
Steven Wolfe Pereira
Chief Marketing and Communications Officer,
Quantcast

2:45-3:45 PM January 9

ARIA, Level 1, Bristlecone 4

Industry leaders converge to address topics such as the power of premium content, the productization of data in the TV landscape, the movement from primetime to multi-platform, and as viewing on ad-free platforms grows (and marketers are increasing their digital video spend), how are the players innovating around the television advertising experience. 

Moderator
Howard Homonoff
Sr. VP,
Medialink

Speaker
Andrew Casale
President & CEO,
Index Exchange

Speaker
Kristin Dolan
Founder & CEO,
605

Speaker
Emma Lloyd
Head of Investment,
Sky

Speaker
Mark Marshall
EVP, Entertainment Advertising Sales,
NBCUniversal

Speaker
Wenda Harris Millard
Vice Chairman,
MediaLink

Speaker
Peter Naylor
SVP, Ad Sales,
Hulu

Speaker
Brendan Ripp
EVP, Sales and Partnerships,
National Geographic



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