Ken Seiter



Ken Seiter

Executive Vice President
The Toy Association

Ken Seiter

Ken Seiter, Executive vice president, marketing communications Ken Seiter, executive vice president of marketing communications, is responsible for the development, implementation, and oversight of The Toy Association’s communications strategies, with a strong focus on the Association’s proactive safety / advocacy communications and brand integrity programs, such as the Genius of Play, which has successfully encouraged millions of families to make time for play in their day-to-day lives. Seiter has more than 30 years of integrated marketing communications and advertising experience. He was chief marketing officer for the Specialty Food Association, held a variety of marketing communications positions at Kraft Foods, and worked for a number of agencies on high-profile food accounts. With a master’s degree in educational psychology, Seiter taught emotionally handicapped and learning disabled children, and saw firsthand how play and toys drive their healthy development.

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