Roel de Vries

Roel de Vries

Corporate VP and Global Head of Marketing & Brand Strategy

Roel de Vries

As Corporate Vice President, Global Head of Marketing, and Brand Strategy, Roel is focused on further strengthening Nissan's brands value. There are two key elements to this: firstly ensuring internally Nissan is doing everything needed to develop leading brands; and secondly making sure this is then communicated effectively and consistently in today's increasingly complex world of marketing.

Career History
Born and growing up in the Netherlands, Roel always wanted to work in the automotive industry, inspired by a belief that purchasing a car is one of the most emotive investments a person will ever make in their lives. He first joined Nissan in 1994 at the European head-office in Amsterdam, having qualified with a Bachelor Degree in Industrial Engineering from Hogeschool Eindhoven, and a Masters Degree in Business Administration from the University of Groningen. Then in 1998, Roel took a role based in South Africa responsible for marketing. During his time in South Africa Roel became Director of Marketing and Sales and experienced incredibly fascinating and challenging times when the country went through significant political and financial changes.

Following his time in South Africa, Roel worked in a number of global roles including General Manager Product Planning General Overseas Markets (2008 -2009), Program Director for Nissan's all rear wheel drive vehicles (2009 – 2010), before being appointed to his current role as Corporate Vice President, Global Head of Marketing and Brand Strategy in November 2010. 

Education and Awards

  • Awarded Bachelor Industrial Engineering, Hogeschool Eindhoven, Netherlands
  • Awarded Master Business Administration, University of Groningen, Netherlands

In Roel's Personal Time
Roel likes to spend as much time as possible enjoying all aspects of life, from travel, to sports, to good food and wine - all enjoyed with family and friends. His favourite sports are field hockey, running, skiing and golf.