Let’s Get Connected: Titans of Audience Engagement

2:25-3:05 PM January 10
ARIA, Level 1, Bristlecone 4

Discover the latest strategies in connecting powerful, messaging to audiences. Can personalization be scaled? What marketing formats are best breaking through on premium TV, short-form video and multiplatform brand integrations? How is advancing analytics helping marketers fine-tune and better target promotions to desired audience segments?

CONFERENCE TRACK: Entertainment Summit


Speaker
Oliver Laubscher
Chief Media Officer,
Vice Media

Speaker
Stephanie McMahon
Chief Brand Officer,
WWE

Speaker
Ira Rubenstein
Chief Digital & Marketing Officer,
Public Broadcasting Service

Speaker
Barry Tishgart
SVP and GM,
BAMTech

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