Jason Jercinovic



Jason Jercinovic

Global Head of Marketing Innovation
Havas

Jason Jercinovic

Jason Jercinovic is a leader in the art of using artificial intelligence to develop innovative strategic solutions. Most recently he has been focused on the ethics of AI and the growing imperative we all have to use cognitive to enable human-focused outcomes.
 
For the past five years, Jason has headed the New York office of Havas (as president) and is now in a global position, focused on scaling and deploying innovation across its network. In his 20+ years working in digital, traditional and integrated strategy, he has always shown deftness in the use of technology to market services and brand.
 
Jason also leads Havas Cognitive, a partnership with IBM that aims to transform large organizations by improving consumer experience and creating more meaningful, smarter connections. 

overview:

Lessons from the Front Line: The imperative for ethical practices in using AI for marketing.

First and foremost: the exponential growth of consumer data is staggering. We as marketers know more about consumers than ever before. Secondly, we have access to powerful AI tools that create consumer intelligence at scale. This information is highly personal and impactful. While there are tremendous benefits from AI in our everyday digital lives, if used in the wrong way it could lead to  nefarious.  What are the best practices we marketers should take when using AI.  

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