Tara DeVeaux

Tara DeVeaux

Chief Marketing Officer
BBDO New York

Tara DeVeaux

Tara DeVeaux is Chief Marketing Officer of BBDO New York and an award-winning marketer with two decades of experience in entertainment and brand marketing.

Tara started her career at Y&R and then DMB&B where she gained great discipline and experience in packaged goods with marketers like Kraft and P&G. Wanting to follow her passion for pop culture and get her feet wet in digital, Tara shifted gears in 1999 at the height of the online boom. She found a home at the Oxygen television network where she was first Director of Audience Development and then Vice President of Interactive Promotions.

In 2004, when mobile marketing was in its infancy, Tara showed true entrepreneurial spirit and moved to an interactive start up, pioneering wireless marketing campaigns for Vibe and Spin Magazine, the Elvis Presley Estate and The Grammy’s®.

Her career has traversed advertising, entertainment and tech, giving her the experience and insights to innovate in today’s 360 marketing landscape. Tara returned to advertising in 2005. First, at Spike Lee’s agency, SpikeDDB, and then BBDO NY, where she led integrated teams in developing innovative programs—for HBO (including the pivotal ‘Voyeur’ and ‘Imagine’ campaigns), NBA on TNT, National Geographic Channel, J&J, American Red Cross and PepsiCo—that won over 200 creative awards including 19 Pencils and 13 Lions.

Tara is part of the revolution of contemporary storytelling, in which the marketing of the brand is just as influential as the content itself. Today she brings her passion and commitment to BBDO NY where she leads the marketing team, focusing on business development, partnerships and agency branding.