Social Media Transforms Entertainment Marketing

3:30-4:30 PM January 9
LVCC, North Hall, N258

Social media, viral and influencer campaigns dominate today’s mobile strategy.  It’s a 24/7 blitz. From “Influencer” comings-and-goings to “Urgent News Alerts”, the mobile connection may be the consumer’s most consistent and lasting relationship.  Dependence on the smartphone is the bottom line of social marketing.

CONFERENCE TRACK: Digital Hollywood
$ Additional Registration Required


Moderator
Scott Lippstreu
Principal,
Deloitte Consulting

Speaker
Tara DeVeaux
Chief Marketing Officer,
BBDO New York

Speaker
Spence Kramer
CEO,
J. Walter Thompson Atlanta

Speaker
Pete Spande
Chief Revenue Officer,
Business Insider

Speaker
Gwen Throckmorton
Head of Industry, Entertainment,
Facebook

Speaker
Tania Yuki
Founder and CEO,
Shareablee

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