Programmatic Buying and Targeting: Cross-Platform Advertising

2:15-3:15 PM January 8
LVCC, North Hall, N260

Programmatic buying and targeting has revolutionized the relationship between advertiser, agency and platform. Automating the buying and optimization of media inventory not only streamlines the process, it substantially enhances decision making and efficiency. Welcome to a world of programmatic media.

CONFERENCE TRACK: Digital Hollywood
$ Additional Registration Required


Moderator
Jeff Hochberg
Principal,
XPartyData

Speaker
James Colborn
Sr. Director, Global Data Sales and Operations,
Oath

Speaker
Bill Murray
VP, Digital Revenue Operations,
Scripps Networks Interactive

Speaker
Ilana Nolte
President,
m/SIX North America

Speaker
Lewis Rothkopf
General Manager of Supply,
MediaMath

Speaker
Ben Tatta
Co-Founder and President,
605

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