Carol Goll



Carol Goll

Partner, Department Head
ICM Partners

Carol Goll

Carol Goll is a Partner and Head of Global Branded Entertainment at ICM Partners. Ms. Goll has been a leader in breakthrough and innovative marketing, communications, branding, promotions and strategic alliances with leading luxury brands. At ICM Partners, she is responsible for branding talent and developing marketing programs across all platforms, including the strategic development of cutting-edge branded entertainment, digital partnerships and campaigns for artists and corporate partners.  Ms. Goll has been recognized by Advertising Age and Billboard as a top entertainment marketer for brands and most recently, Variety, as one of the top women in the industry making an impact.  Since joining ICM in 2008, Goll has built one of the most coveted brand and endorsement divisions in the entertainment industry growing revenues by more than 200% over the last several years.  

Prior to ICM, she was an executive at Mercedes-Benz for close to 14 years, leading the company into unprecedented sales growth and building the first partnerships with high-end luxury companies such as Saks Fifth Avenue, Armani, Ritz Carlton and others. She fostered the first global forays outside of traditional automotive communications by repositioning the brand as a competitor in the luxury goods, fashion and entertainment industries. Ms. Goll negotiated the brand’s top alliances, including the global initiative, Mercedes-Benz Fashion Week, which Adweek deemed "a brand buzz surefire marketing decision."Ms. Goll has a unique background that includes an entrepreneurial and creative edge that has allowed her to align and extend top brands' outside of traditional marketing while delivering profitable return on investment.

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