Joel Hoffmann



Joel Hoffmann

Founder and CEO
Hoffmann Group Consulting LLC

Joel Hoffmann

Joel Hoffmann is a seasoned professional with over 30 years of experience developing new markets, with a heavy focus on automotive software and open development concepts in the Connected Car segment. He is currently developing and executing open software marketing strategy for the largest automotive silicon supplier, Renesas Electronics. He also speaks regularly on autonomy related topics with a focus on production readiness of the technology and collaboration among ecosystem partners he works with.

Previously, he served as an Automotive Strategist for the Intel Automotive Solutions Division where he successfully launched and grew the first open automotive software consortium, GENIVI Alliance, as Director of Marketing and Intel representative to the Board. Additionally, he expanded Intel’s automotive industry influence from #3 to #1 on the Connected Car topic through social media, interviews and public showcases worldwide.

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