Jay Darfler



Jay Darfler

Senior VP, Emerging Markets
ADT

Jay Darfler

Jay Darfler is the Senior Vice President, Emerging Markets, a position he’s held since May 2016.

Jay’s career started in finance and corporate strategy for Office Max, learning the fundamentals of business and how to take an idea from inception to commercialization. During his tenure at Office Max, he worked his way from finance to enterprise-level sales to leading the company’s entrance into the professional services space, leveraging technology and innovation disciplines.

After Office Max, Jay joined Cross Country Home Services where he served as the Vice President, Connected Home and Product Development, and was responsible for CCHS’s entire Product portfolio, Connected Home offerings, as well as the company’s IoT software platform strategy and development.

At ADT, Jay is responsible for the company’s emerging market offerings, which includes ADT Canopy, a security as a service platform that is capable of providing secure 24/7 ADT professional monitoring to a wide range of popular IoT devices.  Jay and his team were responsible for the successful launch of the first product to boast ADT Canopy security services with the retail introduction of the LG Smart Security camera in January 2017.  In addition to ADT Canopy, Jay and his team have responsibility for ADT’s Cyber Security, ADT Health, and ADT Anywhere offerings.  They are dedicated to bringing peace of mind to customers of all types, further emphasizing ADT’s belief that “Everyone deserves to feel safe.”

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