C Space Storytellers

presented by Consumer Technology Association

No Additional Purchase Required

Influencers and newsmakers share stories and case studies about the unique relationships between brands, entertainment and technology.  Brand executives highlight best practices leveraging artificial intelligence, data and analytics and digital content to enhance the brand narrative. 

Top Three Topics: 

  • Artificial intelligence: the must-have tool for marketers
  • When to embrace original content creation
  • Providing transparency in data and analytics 

C Space Storytellers Logo

2-2:30 PM January 8

ARIA, Level 1, Pinyon Ballroom

C Space Storyteller: Samba TV Logo

Watch Now


Neil Patrick Harris and Cody Willard reflect on the evolution of media and discuss how achieving a deeper understanding of today’s modern viewership behaviors can — and should — influence creative and ultimately shape the ways people interact with brands and personalities.

Moderator
Ashwin Navin
CEO,
Samba TV

Speaker
Neil Patrick Harris
Ambassador,
IAm App

Speaker
Cody Willard
CEO,
The IAm App

10:15-10:45 AM January 9

ARIA, Level 1, Pinyon Ballroom

C Space Storyteller: Facebook Logo

Watch Now


A fireside chat with Fidji Simo, Facebook’s VP of Product for Video and Kerry Washington, Emmy and Golden Globe nominated actress, producer and activist, and Executive Producer of the upcoming Facebook Watch show, ‘Five Points.’ The conversation will explore the innovative ways in which the cast and creators of Five Points will use Facebook to build and develop community.

Speaker
Fidji Simo
VP of Product,
Facebook

Speaker
Kerry Washington
Actor, Producer,
Activist

11-11:30 AM January 9

ARIA, Level 1, Pinyon Ballroom

C Space Storyteller: Spotify Logo

Watch Now


In a world filled with AR, AI and VR experiences, where does the human element fit in? Join Spotify curators for a conversation on the role tastemakers play in connecting fans to the music they love with the perfect mix of data and human curation.

Moderator
Craig Marks
Editorial Director,
Townsquare Media

Speaker
Tuma Basa
Global Head of Hip Hop,
Spotify

Speaker
Doug Ford
Head of Americas, Shows & Editorial,
Spotify

Speaker
Angie Romero
Senior Editor, Global Cultures,
Spotify

1:30-2 PM January 9

ARIA, Level 1, Pinyon Ballroom

C Space Storyteller: TBWA\Worldwide Logo

Watch Now


Join TBWA's Troy Ruhanen and Intel’s Teresa Herd, for a frank conversation on how Intel and TBWA are using creativity to demystify technologies such as Artificial Intelligence, helping companies unlock innovative business solutions, disrupt the status quo and create growth.

Speaker
Teresa Herd
VP, Global Creative Director,
Intel

Speaker
Troy Ruhanen
CEO,
TBWA Worldwide

2:30-3 PM January 9

ARIA, Level 1, Pinyon Ballroom

C Space Storyteller: IBM Logo

Watch Now


Cognitive technology is reshaping the M&E industry, providing ample opportunities for brands and streaming services to drive impact and for consumers to benefit. These panelists will provide unique insights into how businesses can leverage the latest advancements in AI and prepare for the future of the industry.

Moderator
Nicholas Thompson
Editor in Chief,
Wired

Speaker
Jordan Bitterman
Chief Marketing Officer, IBM Watson Advertising,
IBM

Speaker
David Mowrey
Head of Product and Development, IBM Watson Media,
IBM

Speaker
Greg Pizzuti
Director of Solutions, Global Media & Entertainment Industry,
IBM

3:30-4:15 PM January 9

ARIA, Level 1, Pinyon Ballroom

Watch Now


How do marketers need to approach technology as part of their business plan? Global brand executives come together to discuss best practices in data, analytics and transparency. Learn how these companies are approaching AI, AR and VR.

Moderator
Kenneth Cukier
Senior Editor, Data and Digital,
The Economist

Speaker
Molly Battin
EVP and Global Chief Communications and Corporate Marketing Officer,
Turner

Speaker
Diana O'Brien
Global Chief Marketing Officer,
Deloitte

Speaker
Raja Rajamannar
Chief Marketing and Communications Officer,
Mastercard

Speaker
Lauren Sallata
Chief Marketing Officer,
Panasonic Corporation of North America

9:30-10 AM January 10

ARIA, Level 1, Pinyon Ballroom

C Space Storyteller: Google Logo

Watch Now


The age of assistance has created empowered consumers who are more curious, demanding, and impatient than ever. Join Allan Thygesen, Google's President of Americas, in conversation with Dean Evans, CMO of Hyundai Motor America and Keith Bryan, SVP Media, Engagement & Personalization of Best Buy on how brands can win today’s consumers with more relevant, assistive and instant experiences.

Speaker
Keith Bryan
SVP Media, Engagement & Personalization,
Best Buy

Speaker
Dean Evans
Chief Marketing Officer,
Hyundai Motor America

Speaker
Allan Thygesen
President, Americas,
Google

10:15-10:45 AM January 10

ARIA, Level 1, Pinyon Ballroom

C Space Storyteller: Knotch Logo

Watch Now


Hear from Anda Gansca, Co-Founder & CEO of Knotch together with industry leaders who are running some of the biggest media budgets globally, on how brands and data companies can work together to create an efficient and effective marketing ecosystem. They will discuss the successes, hurdles and fears that marketers are faced with on pushing the standards of our industry on transparency.

Moderator
Anda Gansca
CEO and Cofounder,
Knotch

Speaker
Ron Amram
Vice President, Media,
Heineken

Speaker
Kieran Hannon
Chief Marketing Officer,
Belkin

Speaker
Lou Paskalis
SVP, Consumer Engagement and Media Investment Executive,
Bank of America

1:15-1:45 PM January 10

ARIA, Level 1, Pinyon Ballroom

C Space Storyteller: Disney Logo

Watch Now


In this Q&A discussion, Disney will share how it is changing the way it creates new content and experiences on emerging platforms. Today’s fans and families interact differently with their favorite Disney stories and characters than ever before, and Disney will share how it is storytelling for a new generation on social media platforms, via short-form video, and through augmented reality.

Moderator
Joan E. Solsman
Senior Reporter,
CNET

Speaker
Kyle Laughlin
Senior Vice President, Games & Interactive Experiences,
Disney Consumer Products & Interactive Media

Speaker
Andrew Sugerman
Executive VP, Publishing and Digital Media,
Disney Consumer Products and Interactive Media

2:15-2:45 PM January 10

ARIA, Level 1, Pinyon Ballroom

C Space Storyteller: Oath Logo

Watch Now


With sports fans increasingly turning to mobile devices to follow their favorite teams, companies are meeting unparalleled demands to innovate how they create and share engaging content. From VR experiences to livestreamed games and exclusive footage, Oath is putting fans first in today’s mobile world.

Speaker
Erin McPherson
Head of Content Strategy, Acquisition & Programming,
Verizon

Speaker
Bryn Mooser
CEO & Co-Founder,
RYOT

Speaker
Geoff Reiss
VP and GM, Sports,
Oath



WEB-IIS60