CES Press Release

CTA Foundation Announces Cognitive Computing Research Study with IBM

Las Vegas, NV – 01/07/2016 – 

The Consumer Technology Association (CTA)TM Foundation announced at CES 2016 an initiative in collaboration with IBM that will research how cognitive computing can provide better information to help transform the lives of the world’s growing aging population and persons with disabilities.
This research project will explore how cognitive computing can redefine the relationship among humans, technology and the environment around us, allowing family members, doctors and caregivers to proactively monitor the health and well-being of the aging population with the onset of physical and cognitive disabilities.
The goal is to provide the entire ecosystem – from device manufacturers and software developers to healthcare and social services providers – with a broader perspective on how cognitive-powered systems can help transform the way information is delivered and create an optimal balance among accessibility, privacy and security.
The project will examine how “in home” technology such as mobile, smart home appliances, robotics, and wearable devices could enable easier daily routines, such as proactive alerts about medications, reminders about exercise, and dietary recommendations. It will study the potential of using predictive analysis based on room temperature, home electricity, and heat and water consumption patterns to provide improved home monitoring, as well as understand how current weather conditions or traffic patterns can impact an individual’s social activities.
In the United States there are more than 47 million people age 65 or older, and 10,000 Baby Boomers will turn 65 every day for the next 15 years. According to the United Nations, these numbers will continue to grow and by 2050 nearly 22 percent of the global population will be aged 60 or older (compared to 12 percent today). This change in demographics will create societal and economic challenges as nations struggle with increasing costs of healthcare and decreasing numbers of caregivers.
“We are excited to work with IBM as we identify how new and emerging technologies will fundamentally change the way we age or manage disabilities in the years to come,” said Larry Richenstein, chair of the CTA Foundation. “By raising visibility about how technology can empower seniors and people with disabilities, we can help reduce social isolation, promote wellness and enhance independent living.”
Frances West, IBM’s Chief Accessibility Officer, said “Cognitive computing provides incredible potential to help the aging population improve their lives by making more personalized and nuanced decisions about their health and well-being. The CTA Foundation is ideal to engage on this project with their history of focusing on aging and disability issues, and their strong relationships and experience working with their technology industry members. Together, we can help broaden awareness of the ways cognitive computing will improve the interaction between humans and computers.”
Owned and produced by the Consumer Technology Association (CTA)TM – formerly the Consumer Electronics Association (CEA)®, CES is the world’s gathering place for all who thrive on the business of consumer technology. CES 2016 runs January 6-9, 2016, in Las Vegas, NV, and features more than 3,600 exhibitors unveiling the latest consumer technology products and services across the entire ecosystem of consumer technologies.

About CES

CES is the world’s gathering place for all who thrive on the business of consumer technology. It has served as the proving ground for innovators and breakthrough technologies for almost 50 years—the global stage where next-generation innovations are introduced to the marketplace. As the largest hands-on event of its kind, CES features all aspects of the industry. And because it is owned and produced by the Consumer Technology Association (CTA)TM – formerly the Consumer Electronics Association (CEA)® – the technology trade association representing the $287 billion U.S. consumer technology industry, it attracts the world’s business leaders and pioneering thinkers to a forum where the industry’s most relevant issues are addressed. Check out CES video highlights. Follow CES online atwww.CESweb.org and on social.
About Consumer Technology Association:
Consumer Technology Association (CTA)TM, formerly Consumer Electronics Association (CEA)®, is the trade association representing the $287 billion U.S. consumer technology industry. More than 2,200 companies – 80 percent are small businesses and startups; others are among the world’s best known brands – enjoy the benefits of CTA membership including policy advocacy, market research, technical education, industry promotion, standards development and the fostering of business and strategic relationships. CTA also owns and produces CES® – the world’s gathering place for all who thrive on the business of consumer technology. Profits from CES are reinvested into CTA’s industry services.

About CTA Foundation
The Consumer Technology Association (CTA) Foundation is a public, national foundation affiliated with the Consumer Technology Association.  It was established with the mission to link seniors and people with disabilities with technologies to enhance their lives.  The Foundation is focused on strategic support of programs to impact these communities and has launched its first series of grants in 2012.  It also serves to facilitate dialog between industry, consumers, government, advocacy groups and other key stakeholders around important issues.  For more information on the CTA Foundation please visit CTAFoundation.tech.

Press Contacts:

Steve Ewell